AriesCode releases AriesVerb v0.7.1

AriesCode AriesVerb

AriesCode has released version 0.7.1 of AriesVerb, a multi-effects processor in VST format with extremely low CPU usage.

Christian writes:

It has been a long journey, and now AriesVerb advances to the next level. The improvements are many, and the space on this page is too short to list them. If you have been enjoying AriesVerb already, think of the new one as the old one, plus:

  • Graphic User Interface.
  • Performance optimization.
  • Multitap mode (high density).
  • More modulation options.
  • Preset Library + Browser.

AriesVerb v0.7.1 for Windows is now available for purchase for 129 EUR / $169 USD (incl. VAT). Version 1.0 is planned for the second half of 2009, at an anticipated price of 179 EUR.

Visit AriesCode for more information and audio demos.

Producers Choice
  • Cheddar Man

    Hmmm…. He’s charging $179 for what was listed as a beta a few days ago? There is no demo version for you to test and see what bugs this beta may have with your DAW/S!

    It’s not even a list of what Daw’s it was tested in for that matter? I think the price is a bit ambitious at this point especially considering the lack of job security in the global job market right now. I think this is up there with commercial prices. I bought Battery3 for $99.You can get Kore2 (minus controller) for $199. The new Stealth pedal that comes (for a limited time) with Amplitube Metal (full version) as well as bundled software. Guitar Tracks pro [4] @ $99. And a host of other commercial software you’ll find at various retailers for $200 or less.

    I’m glad to see independent programmers doing their thing to make some money… but,They should make their prices a bit more reasonable if they actually want to make some decent sales. I would only spend that type of money on commercial software. It’s a better chance they’ll be around long-term as compared to small developers that often throw in the towel for various reasons.

    I hope he finds success with his product. It looks great!

  • Francisco C

    My thoughts is that this developer is greedy because they’re charging for a zero-point-something version. Almost everyone else has a product, for those that apply (eg. REAPER, ReViSiT), which was free before it reached version 1.

    What’s even sadder is they’re planning to charge _even more_ when this reverb thingie _does_ reach version 1…

    OTOH, I bought a license for Plogue Bidule, which hasn’t reached version 1 neither. ;)


  • Don’t forget that the previous 0.4x releases were basically alpha releases and the 0.7.x betas were never released as public betas.

    AriesVerb has become much more than a simple reverb plug-in in terms of the effects it can do. It is now commercial software (be it from a smaller developer) but whether or not the price is right, well, that’s not really for us to decide anyway.

    If you sell 100 for $150 you make the same as is you’d sell 1,000 at $15…

    I’m curious though what you guys think would be a good price for this new AriesVerb.

  • Cheddar Man

    First, I’ll address what defines commercial software in my book, with the following small list.

    Native instruments, Propeller Head, Ik multimedia, Image Line, Digidesign, Steinberg, Cakewalk, and any software you can actually purchase at a retail music store. These are well known company’s that’s corporate, and have a dedicated customer base. These are also company’s whose software is presented and anticipated at Namm shows which is covered by the press.

    There is also internet based commercial software as well, that’s mostly available online. I’m thinking company’s like Ohmforce and other similar company’s. They also are well known, with a loyal customer base. And their websites are a bit more high tech vs really small developers. That doesn’t mean anything, but gives a sense of quality, IMO.

    A small developer can’t offer the same resources to a customer that established company’s with well known track records can.

    They have more accountability for the software they sell. Using IK multimedia for example… they have a user area that has your account info in a data-base with your listed registered software. If you lose your serial#, you have a means to retrieve and re-activate your software. Same goes for a number of similar company’s.

    It’s like the difference between buying a car from a trailer based used car dealer vs a well known established dealer. Who would you rather bet your money on?

    Then you have small developers like ddmf who makes great sounding quality eq’s, that he offers for PAY WHAT YOU LIKE-WARE.

    U-HE, is selling at least 9 different plugs for a $149 bundle. He has well known successful programs prior to this package. Then there’s Rob Papen. His software is very reasonable and well known.

    The question at hand, is whether a small developer like Aries-code, should come out the gate charging the same prices as commercially proven software. You can only realistically charge what consumers are willing to pay.

    You take a big chance spending this sort of money on these types of developers, because you never know when they may cease development or updates. And if they’re a 1 man show and become gravely ILL or die… you’re left holding the bag with no means to get your issues resolved.

    Remember Short circuit sampler? It was payware for around this price-point? The developer decided to offer it as freeware when it became too much of a pain to keep developing. Imagine how customers that bought it a couple of months before this decision,felt. I would be pissed knowing others got it for free after I payed full price for it!

    This is the chance you take with this sort of software. And the fact the new Aries-code fx, wasn’t a public beta, this to me indicates only a small number of machines were used to test it. And there isn’t a list of what Daws were used for testing. Sometimes, graphic cards can conflict with certain programs or plug-ins. Some plugs don’t work in certain host. This is to say that when you do public beta testing, you get far more variations in systems than you get with a small group of testers and can likely find more potential bugs early on.

    All things considered… I would say a fair price range would be $39-$69 for something that doesn’t have a proven track record.

    A Reaper, non commercial license is around $60 and look at the numerous features and plug-ins it has. Not only that… it’s well known and proven… not to mention, it’s constantly updated like nearly, every few days it seems.

    A bit long winded, but, that’s how I see it. I sincerely hope he finds success with his product. It looks kinda interesting!

  • rumba_codex

    Great comments, Cheddar Man.

    Another example. Helix. It was offered as freeware and gained considerable reputation as very well coded and unusual sounding synth. It now retails for $149. The price is perhaps a bit high, but at least it has some foundation.

    A developer who I think is taking just the right approach: Jeroen Breebaart. This guy is somewhat over-qualified for the job (just look at his bio). His vst are very high quality. Yet look at his prices – 35 Euro for the lot! He’s realistic. He does this in his spare time. He’s not making any absurd promises, just refining his ideas, step by step.

    Even at this early stage, AriesVerb is playing for high status. Only developers who have proven track record (e.g. ex-Sony Oxford, ex-Abelton etc) can afford to do this. Besides, they already have a club and tons of contacts.

    If the AriesVerb is a “beta” then it needs to be offered as freeware / donationware. Using the beta program, the developer can build a relationship with prospective clients.

    Once it’s clear (through peer group critiques, reviews and user feedback) that the product really is something exceptional the developer can choose an entry price point that is realistic. It might be $50.

    Later on, if the developer wants to interest another company with his algorithms he needs to demonstrate that the product is *loved*, that people are passionate about this new “revolutionary” reverb design.

    I’m simply re-stating what Cheddar Man has pointed out. Build a community. That is worth far, far more than the few people who may bother to pay 129 Euro. It’s the whole lesson behind the success of Reaper and U-he.

    In basic terms: if this guy opens up a bit and shows he’s willing to work with us (potential users / clients), then he’ll get all the support and help he needs.

    @ Ronnie
    Have you tested this latest beta? Are you in a position to review it?

  • I think Christian has been working on this beta in various stages since early 2009 (I got the first post 0.4a beta in February).

    I don’t know how it performs on other platforms/systems but on my machine the latest beta never fails with Ableton Live and Fl Studio.

    So for me it could well be a final version, and I think quite a lot developers would actually release it as such, and fix any problem in 1.x versions instead.

    I understand what you guys are saying about the pricing, and I agree that the price is too high for me personally as well.

    Jeroen Breebaart on the other hand is probably underpricing his plug-ins. But you never know, a lot of people might not buy them if they cost a little more.

    I’ve seen it before, people claiming that a particular free beta software or freeware is so good the developer should charge for it, and then when it happens a lot of people back out, even if the price is low.

    $39-$69 sounds a little low to me, putting it in the same price range as a lot of single purpose effect plug-ins.

    Anyway, I think AriesVerb is a great plug-in and it is worth a commercial release. Perhaps Christian should’ve waited until he had a demo ready before coming out with the paid version, just so people can check for themselves what this thing does. I wouldn’t be surprised if a lot of people look at their 0.4a version and wonder why this plug-in should cost so much, not realizing it’s not the same plug-in as that early alpha.

  • Cheddar Man

    Don’t forget Ronnie… that you’re basically paying for a license to use software, which in most cases, assumes or includes commercial usage of said software.

    If you’re only using AriesVerb for personnel use and not making commercially released hit songs with it, then what makes it worth the price? Programs are nothing more than code that depends on your computer’s built-in resources to even be worth anything. Once the program is forged [so to speak]… it’s simply copied. commercial software uses various copy protection schemes… where as, the cost is passed on to the customer.

    This accounts for a part of the cost of commercial software. You’re also paying for advertisements and packaging of commercial programs as well as distribution and in some cases celebrity endorsements and other cost. What is AriesVerb’s overhead?

    This is the difference between the 2 different Reaper licenses of $60 for [personnel use] or [commercial usage] that doesn’t exceeds $20k… or, $225 for a full commercial license. It’s the same program either way you look at it. You’re simply paying for the right to use it a certain way.

    I guess we’re simply on different sides of the fence about this release and that’s ok. It’s been an interesting discussion about it though… ^V^

    I’m curious to know what you feel it should be worth?

  • Considering all things, but mostly the features and quality of the product and its competition, I think a final price of $79 to $99 would make sense.

    Btw, when I said commercial release I’m not talking about whether or not the software can be used for commercial purposes, but rather the fact that Christian is now charging for the plug-in.

    Similarly, I think Bootsy’s plug-ins are worth a commercial release. That has nothing to do copy protection schemes, advertisement and whatnot.

    Perhaps you just brought up that point to illustrate that the bigger fish have more overhead and are thus entitled to ask more for their products? That would make sense, although we’ve seen that totally fail in the music industry, where they keep trying to convince us to buy their overpriced products.

    You don’t always need expensive advertisement campaigns and copy protection (often horrendous for the actual customer) to sell a good product.

  • Hey guys, a demo version of the plug-in is now available for download from the product page.

    The demo is fully functional except for the ability to recall settings.

  • Cheddar Man

    This will be my final comment on this subject, but, I just want to clarify a few things based on your comments.

    When I speak of commercial software, I’m not speaking as to whether it’s used commercially… but rather, how it’s seen by most of the public, IMPO. I’m predominately speaking of Brand or Name recognition. This also relates to Food, clothes, shoes, tools, electronics, video games, instruments, etc…

    Lets keep it real. You simply expect to pay more for what is considered quality, [Brand recognition] than you would realistically want to pay for something that’s an off-brand you never heard of, because it has no established history as being a quality or reliable product.

    This is not to say the product isn’t… but, If I have a choice between buying a well known product such as a tv made by Sony vs. something called: Techchip, that’s the same price as the Sony… [I don’t know about you] but, I’m picking the Sony!

    $700 for a Fender guitar or $700 for a unknown: ConTeCh guitar? Wash, rinse, repeat this scenario for other types of goods that people buy.

    The thing with Aries-code, is that he’s pricing himself [as you say] with the big-fish, that have an established track record in the recording and music industry/community.
    If I can get Amplitube Fender for $199 at Guitar Center, why would I spend nearly that amount for AriesVerb? Even you admitted that his price is a bit much for you. How can we support a little fish that wants to charge the same prices as the Big fish?

    And like I pointed out, you take a big chance on these sorts of developers, because you never know when they may throw in the towel.
    I’ve seen this happen many times where someone tried selling their software and it simply didn’t pan out. It’s not as easy as it seems. Not to mention potential tax issues if they’re not careful!

    I agree what you say about Bootsy, but, unlike Ariescode, Bootsy has released a number of quality freeware that he receives plenty of accolades for. He’s well established and respected in the music community. And his plug-ins have a proven track record. I’m certain his prices would be very reasonably priced.

    I don’t dislike Ariescode’s ambition, I just think he needs to be realistic about the prices he wants to charge, and whether he can realistically command that sort of cheddar. It’s a lot of broke people on the net and plenty of pirates.

    Before I close, I just thought about another developer that’s now offering what was payware, for free now! AZ audio was selling his ultra Trigger Fx pro. I don’t recall what the price was… but, apparently things didn’t work out for one reason or another. This seems to be a trend, which is why small developers shouldn’t charge big fish prices, when they can’t really offer customers any guarantee’s they be around for the long term. That’s pretty much my argument about charging so much. May he be successful!


  • i agree with Cheddar Man. my boss says to act like a drug baron – give potential customers a low entry barrier then when they’re hooked and *need* your product, you can then begin charging a premium for it. the same thing happened to Indigo renderer and Kerkythea. all through the pre-1.09 release, Indigo was free to use. then the developer set up a company and started charging for it. by that time, he’d already built a strong community around his software, so people really got emotional about it. but now it’s rather settled and the 2.0+ versions are paid software.

  • Cheddar Man

    Unfortunately, the demo doesn’t work for me in FL studio 8. I have about 7 other Daws, I haven’t tested it in yet.

    Interestingly, the latest alpha version, does work! My machine meets the requirements for the new beta, so I don’t know what the issue is.

    We’ll see if anyone else has this experience. I must admit, I’m not surprised given the move to do private beta testing rather than public. Actually, I guess the demo would be public beta testing.

    Still no info on what Daws were used for testing!?

    I think I’ll hold my tongue for now! *_*

  • rumba_codex

    Tested the AriesVerb 0.4a alpha and then the latest 0.7.1 beta. Dropped them into vsthost. (haven’t as yet tested these in other hosts).

    The GUI makes a difference not just for general usability but helps to understand the concepts used.

    It’s obvious a lot of work has gone into optimising the algorithm(s) to make AriesVerb as efficient and flexible to program as possible. That makes it very appealing to games dev so it’s not surprising that Christian comes from that background.

    As for the variety of sonic manipulations possible with the plug, in some respects I’m reminded of sfxmachine.

    But … it’s still a beta. It needs time to grow, time for testing. In a world where there are so many good quality / well priced alternatives, I’ve heard nothing yet to convince me that the current asking price is in anyway justified (sorry). But I would happily donate to the project via PayPal.

    At this stage, I can say is that AriesVerb has got a lot of potential. What is going to be very important from now on is how AriesVerb is marketed / explained. For example, something like this might have a lot of appeal for live processing & sound design (rather than regular production work).

Driven Machine Drums 3 + MD Bundle