Radiohead In Rainbows – You decide the price

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Radiohead has released a new album called In Rainbows. It will be available in as a download October 10th, but you can already pre-order it online.

And the cool thing… You decide what you pay for it.

Radiohead In Rainbows order pageRadiohead In Rainbows order page – pay whatever you like.

Seems like an excellent strategy to me. People who love Radiohead will surely pay a reasonable amount, and those who would not buy it for more than a few bucks may now actually spend just that to get this album.

Magnatune seems to be doing this sort of thing for a while already, selling albums for a suggested price of $5 to $18 US.

Radiohead In Rainbows discbox

For fans and people who want something tangible like a CD or LP, there will also be a discbox (can be pre-ordered as well) including:

  • the new album, in rainbows, on cd and on 2 x 12 inch heavyweight vinyl records
  • a second, enhanced cd contains more new songs
  • digital photographs and artwork
  • the discbox also includes artwork and lyric booklets
  • all are encased in a hardback book and slipcase

The discbox costs £40.00 GBP (including worldwide postage) and will be shipping December 3rd.

Link via Kottke

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