The Music Licensing Directory launches the next evolution in the crowdsourcing of music

Music Licensing Directory

The Music Licensing Directory has officially launched a music crowdsourcing service where Music Supervisors, Advertising Agencies, Production Companies and Individuals who need music for any purpose can launch a contest and find music to license for their needs.

Since launching in December last year, The Music Licensing Directory has rapidly built an extensive global community of artists, bands, labels, publishers, producers and composers. The new crowdsourcing platform allows anyone fast and simple access to this global community and an easy way to find both customized music and existing tracks to easily license for just about any purpose.

Crowdsourcing of music has traditionally been plagued by complexity and a lack of confidentiality. After extensive industry consultation the Music Licensing Directory has created a platform that addresses these critical issues.

“Music Licensing can be a time consuming, expensive, daunting and complex process for anyone who needs to find good music for their specific purpose. By utilizing the reach of our global community of music providers, we have come up with a solution that allows for confidentiality, particularly for clients in advertising, whilst still maintaining a fast, simple and personalized service” said Music Licensing Directory CEO Winston Giles.

The Crowdsourcing process caters to projects big and small with varying budgets and for many different purposes. Using the service is free, with no commitment or obligation – users only pay license fees if they are satisfied with tracks submitted.

“We are offering a new approach for those who need music and don’t have the time to sift through libraries with thousands of tracks or the time to get music from multiple sources. In a matter of hours we are able to deliver music suggestions based upon client requirements, and handle all aspects of the licensing process” said Giles.

More information: Music Licensing Directory

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‘Dual Brains. Wanted.’ – Native Instruments Launches Major Recruiting Campaign and New Online Career Center

Native Instruments has launched a major recruiting initiative that comprises both a comprehensive advertising campaign and a highly functional new online careers section.

“It’s the unique people at NI that shape our products and define what this company is all about”, comments Native Instruments’ CEO Daniel Haver. “This is why we treat recruiting with the very same dedication that we already put into our products”. The goal of this exceptional initiative is to find the very best candidates for the numerous open positions available at the company’s Berlin and Los Angeles offices, covering various departments and disciplines.

Native Instruments Dual Brains. Wanted.
Native Instruments Dual Brains. Wanted.

The new NI recruiting campaign uses the slogan ‘Dual Brains. Wanted.’ to convey the dual nature of Native Instruments’ business. It refers to the necessity of both logical and creative skills across all positions – a key factor that enables the company to create and market their highly innovative, integrated digital music products efficiently. “Native Instruments is not only a company, but a mindset, in which creative passion and enthusiasm for music and technology meets with highly professional skills and attitudes”, Daniel Haver explains. Spearheaded by a manifesto video representing the work and design ethic of the company, the campaign also features worldwide print and online advertisements. It was created in cooperation with the leading creative agency M&C Saatchi.

Complementing the campaign, a sophisticated new ‘Career Center’ section on the NI website allows users to easily find the most relevant job opportunities. After three years of continuous major growth and now counting over 300 employees of more than 25 nationalities, Native Instruments is continually looking for talented individuals in various disciplines. There are currently over 30 open positions, with particular focus on product design, software and hardware development, and project management.

More information: Native Instruments / Career Center

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Short links for March 26th, 2008

Some interesting things I bookmarked on del.icio.us on March 26th, 2008:

  • Beamer Arduino – Scott Hansen posts a video of his friend Beamer’s Arduino Sequencer prototype.
Beamer's Arduino Sequencer
From Beamer‘s photoset @ Flickr.
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Short links for February 6th, 2008

Some interesting things I bookmarked on del.icio.us on February 6th, 2008:

Matchbox synthesizer
Matchbox synthesizer by ranjit. There’s a video here.
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Adsense Sandbox – Google Adsense preview tool

Digital Inspiration has released Adsense Sandbox 1.0, a Google Adsense Preview Tool.

Adsense Sandbox website screenshot
Adsense Sandbox website screenshot

Type any web page URL (e.g. cnn.com) or keywords (e.g. paris hilton), select a country (optional) and hit Enter to see the latest Google Ads that are contextual and geo-targeted.

The preview will show 20 text ads, related Adlinks and Rich Text Ads (Images and Video) that will appear on your webpages for visitors in various countries.

Very handy if you’d like to see what type of ads will appear on your website. Adsense Sandbox works across all web browsers including IE, Firefox, Opera or Safari.

Check it out here.

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