Dallas Austin and BKE present The Beat Thang, mobile music-making machine

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Dallas Austin and BKE present the Beat Thang, a powerful, portable beat machine featuring a sampler, sequencer, and built-in sound fx.

Dalles Austin Beat Thang

“We wanted everyone to be able to produce music the same way we do,” says Dallas Austin of the idea behind the Beat Thang. The Grammy-winning producer-songwriter-“keyboard fanatic” and owner of Atlanta-based Rowdy Electronics is introducing this groundbreaking mobile music-making machine through a joint venture with Nashville’s BKE (Beat Kangz Electronics.) The Beat Thang will go on sale exclusively at Best Buy July 17, 2011 as a limited edition with a suggested retail price of $1,500.

Dallas Austin is the man behind multiplatinum hits by the likes of Michael Jackson, Boyz II Men, TLC, Madonna, Pink and Gwen Stefani. At Austin’s level, producing music the same way he does means access to a library of 3,000+ original sounds (live drums, bass, guitar, keyboards, strings, horns, Latin and African percussion); hundreds of beats, patterns and loops; 65 digital effects (EQ, compression, reverb, delay, filter, chopped, screwed, reverse record); sampling; waveform editing; and mixing and mastering functionality, among other marvels.

Fully portable but also able to integrate with a Mac or PC, the Thang has a 3.5-inch color video LCD screen. It offers endless customization possibilities, including the option to tailor your setting to wherever inspiration strikes – at home, in the club, on the corner, onstage, even in the studio. Its cutting-edge features can be enjoyed anywhere courtesy of a rechargeable battery and sturdy metal frame no heavier than a laptop.

“We’re musicians and beat-makers and artists, so the development of the Beat Thang got an extra layer of creativity and love,” says BKE President Aja Emmanuel, formerly a globe-trotting product specialist for Sam Ash Music and Samson Technologies and an independent hip-hop artist (perhaps best known for the 2002 album It’s Time.)

Emmanuel and Austin are proud to note that the Beat Thang has already won high-profile fans like Jermaine Dupri, P. Diddy, will.i.am, Jim Jonsin and “American Idol” in-house mentor Jimmy Iovine, who went so far as to introduce the handy piece of hardware to “AI” audiences. Austin will go even farther when he takes the Beat Thang with him to space aboard Richard Branson’s Virgin Galactic in 2013.

Here on Earth, Austin is co-hosting pre-release parties with Best Buy in Nashville, Atlanta, New York and Miami to demonstrate the Beat Thang for industry VIP’s. States Austin: “We’ll be showing everyone how you can sing into it, play keyboards into it, put beats into it – anything,” he says. “We’ll also have a few for pre-order because once we hit the release date, it’s anyone’s guess how many will be available to the industry. We only produced 1,000 units and the buzz is running pretty hot.”

Of course when Austin and Emmanuel started out in the music business, there was nothing like the Beat Thang. “It’s like we made a list of everything we’d ever wanted as producers…and then went to work to put it all in one powerful machine that we could take with us whenever we wanted” states Emmanuel.

Notes Austin: “I remember being 11 or 12 and going to the music store every day to play the instruments. I couldn’t afford any of them. And now Aja and I are going worldwide with the music machine of the future!”

More information: Beat Thang

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Beat Kangz The Beat Thang Virtual, time limited offer on beat production software

Beat Kangz Beat Thang Virtual

Beat Kangz is offering a time limited offer on The Beat Thang Virtual, a beat production software for Windows and Mac.

The Beat Thang is unique in many ways but very simple for you to understand. When it comes to hip hop beat production, we guarantee you the Beat Thang beat machine software to be the easiest hip hop beat maker software on the market. The days of paying $2000 – $4000 on a quality beat machine are over! You are about to be surprised at what you get with the New Beat Thang Virtual and what it can do for YOU!

The Beat Thang Virtual features

  • Over 3000 High Quality Professionally Mastered Sounds.
  • Easy to use Real Time Sequencer. Create patterns in real time using quantize, swing, tap tempo then string them together in SONG mode. The resolution is 960 PPQ to give you extra tight beats if you want them–OR you can adjust the PPQ to 96 for that classic MPC feel.
  • 16 tracks with individual bar lengths so you can create patterns that can be performed and remixed on the fly.
  • Use your computer keyboard, any USB pad or keyboard controller or Keyboard to bang out your beats.
  • High Quality Sampler & waveform editing. Sample your own sounds using your computer’s built in mic and line input or sample any audio playing on your Computer including YOUTUBE.
  • Edit sample start and end times. Process samples using features like normalize, reverse and resample.
  • One octave piano keyboard style pad layout with 8 banks so you can bang out beats or play melodies and chords on the keys.
  • Mixer with built in FX. Change track, Volume and pan levels and Sequence Pitch Changes and Filter sweeps. Add 24bit reverb, delay, flanger, phaser, pitch shift, old record and many more.
  • Add BANG with onboard mastering for that perfect Punch.
  • Export your Songs, Beats or Tracks as .wav files in Real Time for a DJ Style Mix or Non Real Time and drag them into your favorite recording program (protools, cubase, logic etc).
  • Edit Kits in realtime while the Beat is playing.
  • Change The Look with Multiple Skinz.
  • Patterns (Beats), Kits and Instruments open with VIRTUALLY NO LOAD TIMES so the party don’t stop.
  • Connects seamlessly with Beat Thang Hardware.
  • FREE Lifetime software updates.

The Beat Thang Virtual is currently available to purchase for $99.99 USD (regular $149.99 USD).

More information: Beat Kangz

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Beat Kangz updates Beat Thang Virtual to v1.2.1

Beat Kangz Beat Thang Virtual

Beat Kangz has released version 1.2.1 of Beat Thang Virtual, a beat production software for Windows and Mac.

Changes in Beat Thang Virtual v1.2.1

  • Enhanced multi-timbral functionality. Use BTV as a tone module for your MPC or other MIDI hardware or software sequencer.
  • Increased stability. Includes many reported crash fixes.
  • Better handling of PACE installations, authorizations and updates.
  • New Tempo functionality. Tempo window now deals with decimal places. Just hold the shift key and adjust tempo for more precise tempo definition.
  • Enhanced functionality that makes it possible to upgrade to version 2.0 for use as a plugin in your DAW (AU/VST support coming).
  • Enhanced Snow Leopard support.
  • Many OSX 10.6 bugs fixed.

Beat Thang Virtual is available to purchase for PC and Mac, priced at $149 USD.

More information: Beat Thang

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Beat Kangz and Rockwilder Partner to Empower Music Producers and Artists

Rockwilder

Beat Kangz and Rockwilder have announced an innovative strategic partnership that will empower music producers and artists through the promotion and sale of Beat Kangz’s desktop music production software Beat Thang Virtual.

Beat Thang Virtual provides the fastest, easiest way to produce professional dance, urban and hip hop music for veteran and novice users alike. Loaded with over 3000 sounds, a sampler, 16-track sequencer, digital FX and waveform editing, Beat Thang Virtual software makes beat making accessible by turning any Mac or PC into an easy to use music production station. The desktop software retails for $149.00.

Rockwilder will promote Beat Thang Virtual on RocBattle.com, the number one beat battle and beat sales website on the internet, where artists and producers meet to buy and sell beats, and producers “battle” by pitting their best tracks against one another with users voting to determine the winner. All customers who purchase Beat Thang Virtual will receive a free exclusive membership to RocBattle.com, and a copy of Rockwilder’s video Sell More Beats Online: What Every Producer or Beat Seller Should Know About How To Be Successful Selling Beats Online.

A common mission for both companies is to provide up and coming artists and producers with the professional tools needed to create and promote their music.

Kang of All Battles

In that spirit, the partnership also announces the KANG OF ALL BATTLES, a contest where one artist and one producer will win over $30,000 in cash and prizes.

The top producer wins:

  • $10,000 cash
  • A Full page Ad and Promotion in XXL Magazine
  • A Custom Shop personalized Beat Thang hardware unit
  • Tickets for two to the BET Hip Hop Honors
  • A PLAYA THANG iPhone APP loaded with the producer’s songs
  • Photo Shoot and image consulting provided by Eye Jammy Productions
  • Graphic design package provided by Left Thought Creations
  • An all expense paid trip to Nashville for a meeting with industry heavyweights like Bob Ezrin, Rockwilder and The Beat Kangz
  • The winning track will appear on an upcoming Beat Kangz mixtape

The top artist wins:

  • $10,000 cash
  • A Full page Ad and Promotion in XXL Magazine
  • A Custom Shop personalized Beat Thang hardware unit
  • Tickets for two to the BET Hip Hop Honors
  • A PLAYA THANG iPhone APP loaded with the winner’s songs
  • Photo Shoot and image consulting provided by Eye Jammy Productions
  • Graphic design package provided by Left Thought Creations
  • An all expense paid trip to Nashville for a meeting with industry heavyweights like Bob Ezrin, Rock Wilder and The Beat Kangz
  • The winning track will appear on an upcoming Beat Kangz mixtape
  • A song produced by Rockwilder

More information: Beat Kangz

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Beat Kangz releases Beat Thang Virtual

Beat Kangz Beat Thang Virtual

Beat Kangz has announced the release of the Beat Thang Virtual, a virtual production system for Windows and Mac.

Renowned for the history-making sound design of Zoom’s SB-246 Streetboxx™, the Beat Kangz have established an independent music technology start up that is proud to continue the time-honored tradition of American innovation and entrepreneurship. Flexible, functional, and user-friendly, THE BEAT THANG integrates pre-loaded sounds, sampling, and waveform editing in a portable, stylish and yes, even customizable, beat machine. The Kangz have stuffed hundreds of sounds and production-ready beats, patterns and loops into THE BEAT THANG VIRTUAL.

THE BEAT THANG VIRTUAL truly moves beat making deep into the stratosphere with real bass, live strings, striking synths, Latin and African percussion, crunchy electric guitar, and startling sound effects.

Beat Thang Virtual features

  • One octave pad layout with 8 banks so you can bang out beats or play the keys.
  • 16 tracks so you can create patterns that can be performed and remixed on the fly.
  • 16 layers of velocity sensitivity for emotive performance.
  • High Quality Sampler & waveform editing. Sample your own sounds using your computer’s built in mic or line input.
  • Edit sample start and end times. Process samples using features like normalize, reverse and resample.
  • Easy to use Realtime Sequencer. Create patterns in real time using quantize, swing, individual bar lengths, tap tempo then string them together in SONG mode.
  • Mixer with built in FX Change track, pad and pan levels.
  • Add 24bit reverb, delay, flange, phaser, pitch shift, old record and many more.
  • Add BANG with onboard mastering.
  • Export your songs as .wav files or save them to your Beat Kangz Playa Thang equipped iPhone or iPod Touch.
  • Connects seamless with Beat Thang Hardware.

Beat Thang Virtual is available for the introductory price of $149 USD.

Grab your copy of the Beat Thang Virtual today and receive a $149-OFF coupon emailed to you good towards the purchase of a Beat Thang hardware beat machine (which will ship beginning October ’09)

More information: Beat Kangz

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