Results for Bobby Owsinski

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Bobby Owsinski releases Social Media Promotion for Musicians

Social Media Promotion for Musicians

Producer, author, and technology advisor Bobby Owsinski has announced the release of his Social Media Promotion for Musicians book.

After numerous requests from musicians, artists, bands, engineers, producers and songwriters all over the country, best-selling recording and music business author Bobby Owsinski has finally put the social media strategies taught in his famous clinics into a new book called Social Media Promotion for Musicians: The Manual for Marketing Yourself, Your Band and Your Music Online.

Published by BOMG Publishing and topping out at 300 pages packed with insider tips and tricks, Social Media Promotion for Musicians provides the latest techniques used to raise your online profile more effectively and efficiently than you ever thought possible, which can lead to more fans and followers, increased page, post and video views, and greater ticket and merch sales. Best of all, the information is laid out so anyone can do it!

Social Media Promotion For Musicians covers all aspects of a musician’s online presence on the most widely used platforms like YouTube, Facebook, Twitter, Google+, Pinterest, and various bookmarking sites. Special attention is also given to personal and band websites, blogs, newsletters and branding.

Social Media Promotion for Musicians features

  • How to increase your online exposure to increase your fan base.
  • How to have more time for music by saving at least an hour every day on common social media operations.
  • Exclusive promotional tips that boost your views and followers.
  • How to uncover and develop your brand.
  • The secret behind successful tweets and posts.
  • How to craft an effective newsletter to increase your ticket and merch sales.
  • 10 ways to make sure that fans, music critics and bloggers, bookers and promoters, and agents and managers always have your latest information.
  • Ways to optimize your YouTube channel and videos to maximize your views.

The book is available to purchase for a list price of $29.95 USD (print & Kindle).

More information: Social Media Promotion for Musicians

Hal Leonard releases Delay Genie and MyRecord Deal apps

Hal Leonard has released Delay Genie and MyRecord Deal, the first two music apps based on the best-selling MusicPro Guides series.

Hal Leonard’s best-selling book and DVD series MusicPro Guides brings together the most experienced authors in the music industry to give established and aspiring music professionals quality instruction that yields professional results. Last fall, Hal Leonard re-launched its MusicPro Guides YouTube channel (youtube.com/musicproguides), which streams the high-quality audio-visual media that accompanies its books or actual excerpts from its DVDs. It’s been a huge success, reaching thousands of subscribers and reaching 1.5 million views.

And now, MusicPro Guides goes mobile. Hal Leonard has released its first two free MusicPro Guides iPhone apps featuring cornerstone authors Bobby Owsinski and Moses Avalon, with an app from Bill Gibson, author of the highly successful Hal Leonard Recording Method, to follow soon.

“We are releasing these apps as part of our commitment to have MusicPro Guides available in every form that musicians use,” says John Cerullo, publisher for Hal Leonard Books. Watch for more MusicPro Guides apps in the near future.

Avalon Apps Delay Genie

Bobby Owsinski’s Delay Genie

In less than one second, Delay Genie calculates to the millisecond the exact amount of delay for any live venue setup and/or any recorded musical setup. The “Studio” tab replaces the delay chart in many recording studios that shows delay times for drums and vocals. Tap your BPM or enter it manually, and the app displays 1/4, 1/8, 1/16, 1/32, and 1/64 note time increments, plus their respective triplet and dotted note companions. Just set your effects box to the number displayed on the app. The “Live” tab saves live mixing engineers the agonizing math required to suss out a concert venue. Enter room measurements, and the app displays delay time between the stage and speaker cabinets. It also accounts for differences in temperature that can affect live delay times.

Bobby Owsinksi, creator of the app, says, “I wanted to design an app that I would use myself. Setting delay times, especially triplets and dotted notes, is vitally important to the mixing process, and the Delay Genie helps a mixer do this job very easily. What’s more, the price is right (free)!”

Bobby Owsinski is a music producer/engineer and best-selling author of over a dozen books including the new second edition of Music 3.0: A Survival Guide for Making Music in the Internet Age (Hal Leonard Books).

Avalon Apps MyRecord Deal

Moses Avalon’s MyRecord Deal

MyRecord Deal is a mobile app version of the MARC (Moses Avalon Royalty Calculator), which music business professionals and educators have been using for over a decade. It calculates the profits and losses generated by virtually any US record deal, offering information on how much musicians actually make on record sales and the actual “penny rate” of each single or album. It’s a tool for both serious music professionals looking to budget a production and for anyone curious about how much a hit song is actually worth.

MyRecord Deal also comes with an in-app help book that explains record label accounting procedures, how labels calculate royalties, and how to negotiate effectively with a label to get the best deal for the artist.

“This app will do two things: For those signed or signing to a label deal, it will give you transparency both in money owed and how to negotiate a better deal,” Moses Avalon, creator of the app, explains. “For those doing the DIY thing, it will allow you to accurately budget your recording and touring so that you don’t overspend. For many, an App like this is nothing short of a truly liberating experience.”

Moses Avalon is a top music business consultant, artists’ rights advocate, and best-selling author of music business texts such as Confessions of a Record Producer and 100 Answers to 50 Questions on the Music Business.

More information: Delay Genie / MyRecord Deal

Hal Leonard publishes Music 3.0 Survival Guide for Making Music in the Internet Age

Hal Leonard Books has announced the release of Music 3.0: A Survival Guide for Making Music in the Internet Age, a book by by veteran music and technology author Bobby Owsinski.

Music 3.0 Survival Guide for Making Music in the Internet Age

Music 3.0 is a completely updated edition of the original best seller, featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industry’s top movers and shakers.

Music 3.0 not only looks at the music industry’s evolution and how we got to Music 3.0, but also provides the information that today’s musician or music business executive needs to take advantage of the new music industry paradigm. What has changed? Who are the new players? Why are traditional record labels, television, and radio no longer factors in an artist’s success? How do you market and distribute your music in this new world? How do you make money in this new music world? How do you develop your brand? How do you use Facebook, Twitter, and YouTube as marketing tools? What are the new technologies that are being introduced that will influence how we sell or market? All these questions are answered in the book. This second edition also contains new low-cost high- and low-tech tips for marketing and promotion.

Music 3.0 is available to purchase for $24.99 USD.

More information: Hal Leonard Books / Music 3.0

IK Multimedia releases Mixing and Mastering with T-RackS -The Official Guide

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IK Multimedia Mixing and Mastering with T-RackS

IK Multimedia has announced the release of Mixing and Mastering with T-RackS -The Official Guide, a mixing and mastering guide by pro-audio author, producer and audio engineer, Bobby Owsinski.

“Mixing and Mastering with T-RackS, The Official Guide” offers home studios, pro musicians and engineers a personally guided tour of T-RackS 3 software from studio legend, Bobby Owsinski.

In this inspiring 192 page pro-audio guide, they will learn how to professionally polish their recordings and mixes with T-RackS 3 mastering software, giving them the techniques needed to achieve the professional sound quality required to finalize their audio productions – from studio to radio, podcast, television or feature film soundtracks.

“Mixing and Mastering with T-RackS -The Official Guide” is available to purchase for a list price of $29.99 USD / €19.99 EUR (excluding taxes).

More information: IK Multimedia / Mixing and Mastering with T-RackS -The Official Guide