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Hal Leonard publishes Making the Scene: Nashville

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Hal Leonard Books has announced Making the Scene: Nashville, a step-by-step guide by Liam Sullivan, showing you how to live, network, and succeed in Nashville.

Hal Leonard Making the Scene: Nashville

How hot is Nashville? So hot that when ABC was looking for a setting for a musical/drama series to compete with Fox’s Glee and NBC’s Smash, it landed in Music City, U.S.A. Aspiring singer-songwriters, country music fans, and musicians of all stripes inspired by ABC’s Nashville to move to country music’s hometown will find a wealth of invaluable information about what it will take to make their mark in Making the Scene: Nashville – How to Live, Network, and Succeed in Music City by Liam Sullivan.

One could argue that moving to Nashville is the easy part. Getting acclimated and gaining a foothold in the Nashville music scene can be another story. Making the Scene: Nashville addresses those challenges, while serving as a comprehensive guide for musicians and artists looking to move to and establish themselves in the city. Making the Scene: Nashville is filled with interviews with Music Industry professionals, who provide insight into how the music scene in Nashville works and what the best plan of attack is for hitting the big time.

There are also uplifting and heartwarming interviews with singer-songwriters from around the country who have made the move and embrace Nashville as their new musical home. Music venues in Nashville are plentiful and bustling with singers and songwriters every night, and Sullivan lays out a step-by-step approach to figuring out not only how to get gigs, but also understanding how the music business in Nashville works. With the help of interviews with a host of Music Row professionals, Making the Scene: Nashville covers every facet of Nashville’s music scene: from tips to performing “live” to understanding music publishing terms that every musician should know. Sullivan explains the best way to approach an open mic or writer’s night, and maps out the most musician-friendly neighborhoods. He also looks at Nashville’s hundred years of music history, important to know when speaking with music publishers and executives alike.

Van Morrison once said, “Music is spiritual, but the music business is not.” From where to buy gear to where to see live music and where to network and exchange ideas with other musicians, Making the Scene: Nashville provides the tools newcomers will need to meet the challenges of the business and make the move to Nashville.

The book is available to purchase for $19.99 USD.

More information: Hal Leonard Books / Making the Scene: Nashville

Steinberg opening Research & Development center in London

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Steinberg

Steinberg has announced that it is establishing an R&D center in London, United Kingdom, to focus on developing software for the music notation and education markets.

Marketing director at Steinberg, Frank Simmerlein, comments: “Steinberg has a good standing in both the education and composing markets, but we’ve always believed that these markets and its customers deserve the best support we can give. Therefore we are more than delighted to have found the perfect team of extremely talented and experienced individuals to make this possible in the foreseeable future.”

Ben Timms, head of Steinberg’s new London-based R&D team, remarks: “I’m delighted and proud that we are becoming part of the Steinberg family. Our collective expertise combined with Steinberg’s world-leading products and technologies can only mean exciting things for the customers.”

“As musicians, we are very excited to be joining Steinberg, a company whose unrivaled tradition of ground-breaking technologies we have always admired. As a development team, we are looking forward to bringing our extensive experience to bear on a new generation of products, designed by musicians for musicians,” adds Daniel Spreadbury, new product marketing manager for Steinberg.

The London-based office begins its operation in the middle of November, 2012.

More information: Steinberg

New Atlantis Audio launches Loop Life: An Insider’s Guide to the Indie Soundware Business

New Atlantis Audio has launched Loop Life, a book featuring pro tips and essential info for a successful career making loops, samples, and presets.

Loop Life

Packed with essential info, insights, tips, and proven strategies from twelve year veterans of the indie soundware industry New Atlantis Audio – Loop Life is the only book designed to help you turn your passion for sampling, sound design, and music into a career you love.

This market is thriving, growing, and evolving constantly – Loop Life is your survival guide.

Loop Life comes as an instant download and includes automatic free updates for life. Through November 17, 2012 Rekkerd readers can enter the code REKKERD in their cart for $5 off their copy!

The first chapter is available to download at no charge.

More information: Loop Life

Nimbit updates Promo Tool for Facebook and Twitter

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Nimbit Promo Tool

Nimbit, a PreSonus company, announced a major update to its Promo Tool for Facebook and Twitter.

The Promo Tool will now boost artist sales by providing timed, automatic thank-you messages that include a product discount to fans who redeem free download promotions.

Let’s face it, many artists lack follow-through and this is a big problem that has limited their success. As direct-to-fan sales become ever more important to an artist’s survival, one thing sticks out more than ever: Most artists are not natural marketers. Musicians want to spend their time making music, and after giving away their music, most don’t have the time, discipline, or know-how to follow up and capitalize on their newly captured fans.

To address this problem, Nimbit has unveiled the first of many new features that take a different approach to direct-to-fan tools.

“We know that when artists follow up with an offer after giving away tracks, they create new sales from new fans, but not enough artists do that,” explains Nimbit president and cofounder Phil Antoniades. “We needed to make it easy for them to set up a promotion that will automatically follow up and drive a new fan to a sale. It’s up to us to create tools that drive best practices and create supportive customer relationships, and that’s the new vision that’s guiding the development of the Nimbit platform.”

Nimbit’s new Promo Tool walks the artist through setting up a variety of discounts, offers them an easy way to add a personalized video, and gives them a multitude of channels to push and promote their offer through Facebook, Twitter, email, text codes, and embeddable widgets. It then lets the artist set up an automated followup offer or reward with a personal message to further engage their fans and drive sales.

Some examples of how artists can use the Promo Tool include:

  • Sharing a free download and then automatically following up with a discount on the full album at a specified time
  • Offering a discount on an item, then rewarding fans who purchase with a thank you message and a free bonus

The Nimbit Promo Tool is available in both NimbitFree and NimbitPlus accounts. NimbitFree customers are limited to only one active promotion at a time.

More information: Nimbit

PreSonus Studio One integrates Nimbit to become a complete musician’s solution

Nimbit

PreSonus has announced it has acquired Nimbit and integrated its technology and services into Studio One Artist, Producer, and Professional to provide a complete solution for music and audio creation, sales, and promotion.

With integrated Nimbit, Studio One users can:

  • Instantly sell and promote their music and audio the moment it is created.
  • Sell MP3s, CDs, merchandise, and event tickets through beautiful stores for their Facebook pages, their Web sites, NimbitMusic.com, and services like Jango, FanBridge, and PledgeMusic.
  • Create sharable, interactive promotions for Facebook, Twitter, and email that feature music and video players, messages to fans, and free downloads to drive sales.
  • Grow their fan base and understand their fans better thanks to detailed analytics and sales reporting.

From Studio One Artist, Producer, and Professional v.2.0.6 and later (with the free Nimbit Extension), you can select an individual song right from the start page, or select File >Export and upload to Nimbit. You then add details, upload a product image, and set a price, and your music will be immediately available for sale.

Studio One Professional users will reap additional benefits. When you export to Nimbit from the Project page, your project metadata pre-populates the Nimbit product setup, allowing you to sell and promote your music almost instantaneously.


Introduction to Nimbit – The Easiest Way To Sell and Promote Music, Merch, Tickets and More on Facebook, Twitter, and Your Website.

A Complete Solution

With the addition of Nimbit technology and services, Studio One users can now go from creating the first track to marketing and selling a finished project, all within Studio One and associated Web sites. Studio One Professional users can record, mix, master, digitally release, burn CDs, upload to the Web via SoundCloud, and market and sell through Nimbit without leaving the DAW.

In short, Studio One has become a complete musician’s solution.

Registered Studio One 2 customers will be able to download the Nimbit Extension free from the PreSonus Exchange. Having installed the Extension, they can sign up for a Nimbit Free or Nimbit Plus account from within Studio One and start selling and promoting their music.

The benefits of Nimbit are not limited to PreSonus Studio One customers. Anyone who would like to sell and promote their music, other audio products, and merchandise can sign up at www.nimbit.com or can install the free Nimbit store for Facebook.

The integration will be available on August 1, 2012, via a free Nimbit Extension for Studio One 2.0.6 and later.

More information: PreSonus / Nimbit

Get beta access to StudioVox social networking for creatives

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StudioVox is offering rekkerd.org readers a chance to preview its social networking platform for creatives, and invite all readers to join its private, invite-only launch.


The StudioVox online community aims to provide a complete ecosystem for creatives.

StudioVox is built from the ground up for creative professionals, from music producers to graphic designers. It’s not just another profile site. It’s the only social community that encompasses creatives, agencies, industry and fans on a single platform.

Before the site goes public this summer, we’d love for you to help us shape StudioVox into an essential tool for music production professionals and enthusiasts. StudioVox offers unlimited music, image and file uploads, so you can express your creativity without restriction. It’s a place where you can connect with other producers, collaborate with musicians, find that perfect graphic designer, work with a promoter. It’s a place where you can simply do what you love.

You can now check out the StudioVox Private Beta at www.studiovox.com and share you thoughts and suggestions by using access code StudiovoxBetaCode041

More information: StudioVox

Mixed In Key releases Beyond Beatmatching: Take Your DJ Career to the Next Level

Mixed In Key Beyond Beatmatching

The creative minds behind Mixed In Key software are proud to announce the release of Beyond Beatmatching: Take Your DJ Career to the Next Level, a book that gets deep into the craft and business of professional DJing.

Authors Yakov Vorobyev and Eric Coomes have more than 20 years combined experience in the professional DJ business. Vorobyev is also president of Mixed In Key, makers of the industry-standard harmonic-mixing software for DJs.

“In this book we cover many advanced DJ techniques,” Vorobyev says. “We want to teach DJs something new, useful and exciting, regardless of their skill level. Most of all, we want to help them become incredible DJs.”

Beyond Beatmatching

  • Harmonic mixing: Learn basic and advanced techniques in this vital DJ skill.
  • Putting together your set: Discover how to mix a perfect DJ set.
  • Understanding the nightlife industry: Learn what goes on behind the scenes at a nightclub.
  • Getting gigs as a DJ: Get booked at clubs and festivals.
  • Building your brand: Increase your popularity on the club scene.
  • How to build the perfect DJ laptop: How to optimize a laptop for digital DJing, no matter your budget.
  • Assembling your team: Set goals for the future, and find the right people to help you get there.

Other topics covered include how to create mashups; how to develop a unique sound; how to adjust your set to fit the venue and audience; and how to use social media to reach more people, curate your brand, and expand your fan base.

The book also contains in-depth interviews with key DJs, managers, innovators and executives, including Markus Schulz, Sasha, A-list manager Ash Pournouri, talent booker Biz Martinez, and marketing guru Karl Detken.

“We decided to give back what we’ve learned through experience,” Vorobyev adds. “There are many books about how to beatmatch, but what happens after you already know how to DJ? We hope to share advice that will help you get to the next level.”

Beyond Beatmatching is published on the web for free. There are also Amazon Kindle and Digital .PDF versions available for $9.99 USD.

More information: Mixed In Key

‘Dual Brains. Wanted.’ – Native Instruments Launches Major Recruiting Campaign and New Online Career Center

Native Instruments has launched a major recruiting initiative that comprises both a comprehensive advertising campaign and a highly functional new online careers section.

“It’s the unique people at NI that shape our products and define what this company is all about”, comments Native Instruments’ CEO Daniel Haver. “This is why we treat recruiting with the very same dedication that we already put into our products”. The goal of this exceptional initiative is to find the very best candidates for the numerous open positions available at the company’s Berlin and Los Angeles offices, covering various departments and disciplines.

Native Instruments Dual Brains. Wanted.
Native Instruments Dual Brains. Wanted.

The new NI recruiting campaign uses the slogan ‘Dual Brains. Wanted.’ to convey the dual nature of Native Instruments’ business. It refers to the necessity of both logical and creative skills across all positions – a key factor that enables the company to create and market their highly innovative, integrated digital music products efficiently. “Native Instruments is not only a company, but a mindset, in which creative passion and enthusiasm for music and technology meets with highly professional skills and attitudes”, Daniel Haver explains. Spearheaded by a manifesto video representing the work and design ethic of the company, the campaign also features worldwide print and online advertisements. It was created in cooperation with the leading creative agency M&C Saatchi.

Complementing the campaign, a sophisticated new ‘Career Center’ section on the NI website allows users to easily find the most relevant job opportunities. After three years of continuous major growth and now counting over 300 employees of more than 25 nationalities, Native Instruments is continually looking for talented individuals in various disciplines. There are currently over 30 open positions, with particular focus on product design, software and hardware development, and project management.

More information: Native Instruments / Career Center