Native Instruments has launched a major recruiting initiative that comprises both a comprehensive advertising campaign and a highly functional new online careers section.
“It’s the unique people at NI that shape our products and define what this company is all about”, comments Native Instruments’ CEO Daniel Haver. “This is why we treat recruiting with the very same dedication that we already put into our products”. The goal of this exceptional initiative is to find the very best candidates for the numerous open positions available at the company’s Berlin and Los Angeles offices, covering various departments and disciplines.
Native Instruments Dual Brains. Wanted.
The new NI recruiting campaign uses the slogan ‘Dual Brains. Wanted.’ to convey the dual nature of Native Instruments’ business. It refers to the necessity of both logical and creative skills across all positions – a key factor that enables the company to create and market their highly innovative, integrated digital music products efficiently. “Native Instruments is not only a company, but a mindset, in which creative passion and enthusiasm for music and technology meets with highly professional skills and attitudes”, Daniel Haver explains. Spearheaded by a manifesto video representing the work and design ethic of the company, the campaign also features worldwide print and online advertisements. It was created in cooperation with the leading creative agency M&C Saatchi.
Complementing the campaign, a sophisticated new ‘Career Center’ section on the NI website allows users to easily find the most relevant job opportunities. After three years of continuous major growth and now counting over 300 employees of more than 25 nationalities, Native Instruments is continually looking for talented individuals in various disciplines. There are currently over 30 open positions, with particular focus on product design, software and hardware development, and project management.
The new episode of Electric Independence documents a visit to Vince Clarke's incredible home studio that features more analog gear than, well, probably anyone we've ever encountered. The founding member of Depeche Mode, Yazoo, and Erasure is enjoying the country life in Maine but still cranks out the jams, or as he likes to put it "making something from nothing."
Thanks to the support of our valued customers, Native Instruments continues to grow and expand. If you want to help shape the Future of Sound, we are keen to hear from you! We currently have around 20 vacancies at our offices in Berlin and LA!
Propellerhead Software's Reason is an app that many (not least MusicRadar) are touting as a perfect fit for Apple's iPad, and it seems that a port to the new tablet may not be beyond the realms of possibility.
Our sister magazine Computer Music was recently in touch with Propellerhead Software's CEO Ernst Nathorst-Böös, and when asked about the potential of the iPad in a music-making context, he said: "From a technical standpoint, the iPad has very similar capabilities to the iPhone.
"We have yet to see if the difference in form factor between the two is a big enough differentiator to turn the iPad into something different. I suspect it is."
While Nathorst-Böös was unwilling to be drawn on whether Propellerhead will develop iPad apps, he did say: "the iPad is at least as powerful a computer as the ones we started making software for back in the 90s. And that's pretty exciting!"