Universal Audio releases Maag EQ4 Plug-In for AUD and Apollo

Universal Audio has announced the release of the Maag EQ4 plug-in for the UAD platform.

Universal Audio Maag EQ4
The Maag EQ4 equalizer plug-in in collaboration with Brainworx.

In a self-professed quest for “audio perfection,” Cliff Maag designed the EQ4 to provide unparalleled transparency and top-end presence while maintaining a true, natural sound. Based on his classic — and long-discontinued — NTI EQ3 from the ’80s, the EQ4 features Maag’s legendary Air Band control, a major component to the vocal mix chain on Madonna’s Ray of Light as well as Celine Dion’s Taking Chances. Now, owners of Apollo audio interfaces and UAD-2 DSP Accelerator hardware can record and mix with an exacting digital emulation of this unique EQ.

Maag EQ4 features

  • Adds presence to vocals, acoustic guitars, and overheads.
  • Elevates treble frequencies without harshness or hiss.
  • Five-position Air Band control.
  • Adjusts overall EQ level with an added Trim control.
  • Developed for the UAD Powered Plug-Ins platform by Brainworx.
  • Requires UAD-2 DSP Accelerator Card or Apollo Interface, available from authorized dealers worldwide.

Maag EQ4 is available to purchase for $229 USD.

More information: Universal Audio / Maag EQ4

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Plugin Alliance launches ALL Bundle

Plugin Alliance ALL Bundle

Plugin Alliance has announced the availability of the ALL Bundle, a discounted ‘Über-Collection’ of all its native plug-ins for Windows and Mac.

So what’s the deal? Well, it’s a big deal, actually. And when we say big we mean big… for Plugin Alliance ALL Bundle represents remarkable value by bundling all 33 remarkable plug-ins available at the present time from highly-respected Plugin Alliance partner brands Brainworx, elysia, Mäag Audio, noveltech Audio, ProAudioDSP, SPL, and Vertigo, covering everything from audio analysis to dynamics, equalisation to mastering, and specialist processing — priced to go at $2,388.00 USD. Though that’s an amazingly attractive 58% saving on purchasing those superior-sounding plug-ins separately for $5,658.00 USD, that’s not all…

Prospective purchasers can choose to spread spending that discounted $2,388.00 USD total cost over 12 monthly instalments of $199.00 USD or six monthly instalments of $398.00 USD — all interest-free, of course! Choose whatever best suits your pocket. Either way, 30-day lease licenses for all plug-ins are issued upon the first monthly instalment being paid, with repeat 30-day lease licenses issued for each monthly payment made thereafter until all six or 12 payments are duly completed, after which unlimited full licenses are automatically issued. Even better, background checks are not necessary. Lease licenses simply stop working after 30 days if a user fails to pay the next instalment. Can’t say fairer than that now, can we?

But what happens if you’re genuinely short of cash and can’t afford to make a payment at the end of a month? Not to worry. We understand that this sometimes happens, so — since you also have up to eight months in which to complete the six-payment scheme or 15 months in which to complete 12 payments — you are free to take a payment break and reactivate your plug-ins for another 30 days as soon as you pay the next instalment. Fair enough, eh? Fairer still, anyone already owning any number of Plugin Alliance plug-ins will be automatically recognised as such when logging into the Plugin Alliance web store so that they can always upgrade to the complete collection at the best possible price. Hypothetically speaking, say someone has half of the available plug-ins purchased and installed so far. Then the price to complete their collection would be approximately $1,200.00 USD — again, payable over six or 12 monthly instalments. In reality, of course, the web store always calculates an exact personal price accordingly. Couldn’t be simpler, surely?

So who better to formally introduce Plugin Alliance ALL Bundle than Plugin Alliance CEO Dirk Ulrich himself: “When we started Plugin Alliance, many users approached us and asked about an easy way to finance what they consider to be the best-sounding native audio plug-in collection available. After establishing our own license system in 2012, we are now able to let users experience the complete collection from day one while paying Plugin Alliance ALL Bundle off over six or 12 manageable payments. After putting years into the development of these plug-ins, I am proud and pleased to announce availability of Plugin Alliance ALL Bundle today!”

There you have it, then. Thanks to Plugin Alliance ALL Bundle, there has never been a better time than now to treat your recording, mixing, and mastering workflows to the best native plug-ins money can buy and also keep your bank manager happy while you’re at it! MIX NOW. PAY LATER.

The ALL Bundle is available to purchase for $2,388 USD.

More information: Plugin Alliance / ALL Bundle

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Plugin Alliance launches Summer Sale

Plugin Alliance Summer Sale

Plugin Alliance has launched its Summer Sale, offering discounts on its plugins and bundles for a limited time.

Summer Sale 2013 on! Huge savings up to 75%!

Brainworx, SPL, Mäag, elysia, Noveltech, ProAudioDSP, Vertigo.
Many plugins under $100! SPL & Brainworx starting under $50!

ALL plugins discounted up to 50% until June 30.
These offers can be combined with the Dynamic Discounts of our interactive web store to save up to 75%!

More information: Plugin Alliance

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Plugin Alliance tops Avid AAX Pack plug-in count and announces updates

Plugin Alliance has announced that it has contributed six multi-format (including AAX DSP/AAX Native) plug-ins to Avid’s recently-released AAX Pack, making it the main contributor to this 18-plug-in-strong bundle.

The AAX (Avid Audio eXtension) plug-in format was launched last year alongside Pro Tools 10 to provide better workflows and sound parity when sharing sessions between DSP-accelerated and native-based Pro Tools systems; AAX Pack offers Pro Tools|HDX and Pro Tools|HD native owners running Pro Tools 10 software a must-have collection of superior-sounding, studio-essential AAX plug-ins from the world’s leading plug-in providers, including six of the best from Plugin Alliance.

Avid AAX Pack

Plugin Alliance plugins included in AAX Pack

  • Brainworx bx_limiter is a great-sounding, simple, but effective low-latency limiter plug-in designed to help determine how many dB of dynamics to reserve for each and every signal — go louder with more punch, less distortion!
  • Brainworx_XL V2 is based upon the M/S technology taken from Brainworx’s bx_digital, a ‘modern classic’ high-end analogue M/S EQ developed in 2006/7 — maximize your loudness with this powerful peak limiter!
  • elysia alpha compressor is a software recreation of elysia’s acclaimed mastering compressor, emulating its sound and features to match the analogue hardware as closely as possible — programmed by the coding experts from Brainworx!
  • Mäag Audio EQ4 successfully models Mäag Audio’s renowned EQ4® (500 Series) equaliser — retain original sound integrity and enhance ‘airy’ frequencies while shaping sounds to perfection with this studio-coveted six-band EQ!
  • Pro Audio DSP Spectrum Mapper V2 was developed by former Sony OXF R3 digital console development team members using groundbreaking adaptive techniques — create great-sounding vocal tracks with this unique compressor/limiter/de-esser!
  • SPL TwinTube transfers the warm, transparent, and smooth sound of analogue tube and coil filtering to the digital domain — add the warmth and presence of SPL’s renowned RackPack modular system processor!

Plugin Alliance has also announced major updates for all its currently available plug-ins from global partners Brainworx (Germany), elysia (Germany), Mäag Audio (USA), Noveltech Audio (Finland), Pro Audio DSP (UK), SPL (Germany), and Vertigo Sound (Germany); all are now conveniently grouped in the same menu (named Plugin Alliance) and listed alphabetically — no need to go searching anymore.

The AAX Pack is available to registered Pro Tools|HDX and Pro Tools|HD Native owners for $1,295 USD from all Avid pro audio resellers until December 14, 2012. All six Plugin Alliance plug-in licenses sold as part of the AAX Pack are non-transferrable and must be registered on the Plugin Alliance website to activate them.

More information: Plugin Alliance / AAX Pack

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Plugin Alliance adds USB flash drive activation to licensing system

Plugin Alliance has announced it has added flexible and convenient USB flash drive activation to its licensing system as of July 13th, 2012.

Plugin Alliance USB flash drive activation

Aside from its growing family of unsurpassed effects plug-ins — meticulously modelling high-end hardware from the likes of Brainworx, Mäag Audio, SPL, and Vertigo Sound, Plugin Alliance has always prided itself on its easy-to-use licensing system (using a single file to manage all licenses for activation on up to three computers)… clicking Activate when launching a new plug-in for the first time downloads a new license file to the computer in question from the Plugin Alliance server. Couldn’t be simpler, surely?

Simpler, no; more flexible, maybe. Now the Plugin Alliance activation system is even more flexible, offering users complete freedom to roam by transferring their licenses and plug-in installers to a single standard USB flash drive requiring only one USB port — unlike most other proprietary USB-based licensing systems.

A USB flash drive can be used to run Plugin Alliance plug-ins on other computers without having to activate those specific machines beforehand; plug-ins can be quickly copied onto different computers (or Avid’s VENUE live sound production systems) on a temporary basis before being deleted with no need to deactivate the computer (and/or console) afterwards, making it a perfect solution for touring FOH engineers or recording engineers who regularly work in different studios.

What’s more, Plugin Alliance has rigorously tested its new ‘roaming’ license system with Waves’ License Center-based equivalent while Waves did likewise; both companies are happy to report that users can use the same USB flash drive for their Plugin Alliance and Waves plug-ins and license files without interfering with each other. Simply perfect.

Imagine the convenience of being able to take your complete Plugin Alliance plug-in collection wherever you like, whenever you like, all on one single standard USB flash drive. Well, there’s no need to imagine anymore.

Wherever you may roam… plug in to your new Plugin Alliance production or recording home!

More information: Plugin Alliance

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