Results for marketing

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Bobby Owsinski releases Social Media Promotion for Musicians

Social Media Promotion for Musicians

Producer, author, and technology advisor Bobby Owsinski has announced the release of his Social Media Promotion for Musicians book.

After numerous requests from musicians, artists, bands, engineers, producers and songwriters all over the country, best-selling recording and music business author Bobby Owsinski has finally put the social media strategies taught in his famous clinics into a new book called Social Media Promotion for Musicians: The Manual for Marketing Yourself, Your Band and Your Music Online.

Published by BOMG Publishing and topping out at 300 pages packed with insider tips and tricks, Social Media Promotion for Musicians provides the latest techniques used to raise your online profile more effectively and efficiently than you ever thought possible, which can lead to more fans and followers, increased page, post and video views, and greater ticket and merch sales. Best of all, the information is laid out so anyone can do it!

Social Media Promotion For Musicians covers all aspects of a musician’s online presence on the most widely used platforms like YouTube, Facebook, Twitter, Google+, Pinterest, and various bookmarking sites. Special attention is also given to personal and band websites, blogs, newsletters and branding.

Social Media Promotion for Musicians features

  • How to increase your online exposure to increase your fan base.
  • How to have more time for music by saving at least an hour every day on common social media operations.
  • Exclusive promotional tips that boost your views and followers.
  • How to uncover and develop your brand.
  • The secret behind successful tweets and posts.
  • How to craft an effective newsletter to increase your ticket and merch sales.
  • 10 ways to make sure that fans, music critics and bloggers, bookers and promoters, and agents and managers always have your latest information.
  • Ways to optimize your YouTube channel and videos to maximize your views.

The book is available to purchase for a list price of $29.95 USD (print & Kindle).

More information: Social Media Promotion for Musicians

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Rick McClendon joins Manley Labs as Vice President of Sales and Marketing

Related: , , , , Posted in news on Apr 08, 2013 - comment 0 comments
Manley Labs Rick McClendon

Manley Labs, an American manufacturer of hand-built, high-quality audio hardware, has announced that industry veteran Rick McClendon has joined the company as Vice President of Sales and Marketing.

Most recently General Manager of Aphex Systems, McClendon has decades of experience working with professional audio and music companies such as Tascam, Seymour Duncan, Harman International, and Roland. McClendon will work directly with president EveAnna Manley and Strategic Advisor Matt Ward, to solidify Manley’s presence in the pro audio market and to expand Manley’s worldwide distribution networks.

“I am confident that Rick’s distinguished history and industry connections will take us to the next level,” said company president EveAnna Manley. “It’s very exciting to see Manley grow to the point where we can attract someone of Rick’s caliber.”

In addition to managing Manley’s network of US dealers and international distributors, Rick will drive efforts to raise awareness in the marketplace of the fastidious build quality and sonic fortitude of Manley’s products.

More information: Manley Labs

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PreSonus Studio One integrates Nimbit to become a complete musician’s solution

Nimbit

PreSonus has announced it has acquired Nimbit and integrated its technology and services into Studio One Artist, Producer, and Professional to provide a complete solution for music and audio creation, sales, and promotion.

With integrated Nimbit, Studio One users can:

  • Instantly sell and promote their music and audio the moment it is created.
  • Sell MP3s, CDs, merchandise, and event tickets through beautiful stores for their Facebook pages, their Web sites, NimbitMusic.com, and services like Jango, FanBridge, and PledgeMusic.
  • Create sharable, interactive promotions for Facebook, Twitter, and email that feature music and video players, messages to fans, and free downloads to drive sales.
  • Grow their fan base and understand their fans better thanks to detailed analytics and sales reporting.

From Studio One Artist, Producer, and Professional v.2.0.6 and later (with the free Nimbit Extension), you can select an individual song right from the start page, or select File >Export and upload to Nimbit. You then add details, upload a product image, and set a price, and your music will be immediately available for sale.

Studio One Professional users will reap additional benefits. When you export to Nimbit from the Project page, your project metadata pre-populates the Nimbit product setup, allowing you to sell and promote your music almost instantaneously.


Introduction to Nimbit – The Easiest Way To Sell and Promote Music, Merch, Tickets and More on Facebook, Twitter, and Your Website.

A Complete Solution

With the addition of Nimbit technology and services, Studio One users can now go from creating the first track to marketing and selling a finished project, all within Studio One and associated Web sites. Studio One Professional users can record, mix, master, digitally release, burn CDs, upload to the Web via SoundCloud, and market and sell through Nimbit without leaving the DAW.

In short, Studio One has become a complete musician’s solution.

Registered Studio One 2 customers will be able to download the Nimbit Extension free from the PreSonus Exchange. Having installed the Extension, they can sign up for a Nimbit Free or Nimbit Plus account from within Studio One and start selling and promoting their music.

The benefits of Nimbit are not limited to PreSonus Studio One customers. Anyone who would like to sell and promote their music, other audio products, and merchandise can sign up at www.nimbit.com or can install the free Nimbit store for Facebook.

The integration will be available on August 1, 2012, via a free Nimbit Extension for Studio One 2.0.6 and later.

More information: PreSonus / Nimbit

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Mixed In Key releases Beyond Beatmatching: Take Your DJ Career to the Next Level

Mixed In Key Beyond Beatmatching

The creative minds behind Mixed In Key software are proud to announce the release of Beyond Beatmatching: Take Your DJ Career to the Next Level, a book that gets deep into the craft and business of professional DJing.

Authors Yakov Vorobyev and Eric Coomes have more than 20 years combined experience in the professional DJ business. Vorobyev is also president of Mixed In Key, makers of the industry-standard harmonic-mixing software for DJs.

“In this book we cover many advanced DJ techniques,” Vorobyev says. “We want to teach DJs something new, useful and exciting, regardless of their skill level. Most of all, we want to help them become incredible DJs.”

Beyond Beatmatching

  • Harmonic mixing: Learn basic and advanced techniques in this vital DJ skill.
  • Putting together your set: Discover how to mix a perfect DJ set.
  • Understanding the nightlife industry: Learn what goes on behind the scenes at a nightclub.
  • Getting gigs as a DJ: Get booked at clubs and festivals.
  • Building your brand: Increase your popularity on the club scene.
  • How to build the perfect DJ laptop: How to optimize a laptop for digital DJing, no matter your budget.
  • Assembling your team: Set goals for the future, and find the right people to help you get there.

Other topics covered include how to create mashups; how to develop a unique sound; how to adjust your set to fit the venue and audience; and how to use social media to reach more people, curate your brand, and expand your fan base.

The book also contains in-depth interviews with key DJs, managers, innovators and executives, including Markus Schulz, Sasha, A-list manager Ash Pournouri, talent booker Biz Martinez, and marketing guru Karl Detken.

“We decided to give back what we’ve learned through experience,” Vorobyev adds. “There are many books about how to beatmatch, but what happens after you already know how to DJ? We hope to share advice that will help you get to the next level.”

Beyond Beatmatching is published on the web for free. There are also Amazon Kindle and Digital .PDF versions available for $9.99 USD.

More information: Mixed In Key

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Waves in search of Street Reps – Represent Waves to get benefits

Related: , , , Posted in news on Mar 30, 2012 - comment 0 comments

Waves has announced Street Reps, a program in which you can represent Waves in return for various benefits.

Waves Street Reps

Are you passionate about working with Waves plugins? Are you an influencer in your community?
Are you someone who lives for each moment you spend recording and mixing music? Then you might have what it takes to be a Waves Street Rep.

Waves is searching for the next generation of aspiring mix engineers to become Waves street reps, and help spread the word about Waves products, specials, news, tutorials, artists, events and more. This is an opportunity to work directly with the Waves marketing team and gain valuable experience in the music industry, while representing the world’s leading developer of professional audio signal processing technologies (and Technical GRAMMYֲ® award-winner.) To top it off, as a Waves Street Rep, you’ll receive exclusive discounts, extended product demos, the ability to earn free plugins and more.

More information: Waves

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Hal Leonard publishes Music 3.0 Survival Guide for Making Music in the Internet Age

Hal Leonard Books has announced the release of Music 3.0: A Survival Guide for Making Music in the Internet Age, a book by by veteran music and technology author Bobby Owsinski.

Music 3.0 Survival Guide for Making Music in the Internet Age

Music 3.0 is a completely updated edition of the original best seller, featuring the latest music business and social media concepts as well as brand-new interviews with a variety of the industry’s top movers and shakers.

Music 3.0 not only looks at the music industry’s evolution and how we got to Music 3.0, but also provides the information that today’s musician or music business executive needs to take advantage of the new music industry paradigm. What has changed? Who are the new players? Why are traditional record labels, television, and radio no longer factors in an artist’s success? How do you market and distribute your music in this new world? How do you make money in this new music world? How do you develop your brand? How do you use Facebook, Twitter, and YouTube as marketing tools? What are the new technologies that are being introduced that will influence how we sell or market? All these questions are answered in the book. This second edition also contains new low-cost high- and low-tech tips for marketing and promotion.

Music 3.0 is available to purchase for $24.99 USD.

More information: Hal Leonard Books / Music 3.0

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Audio-Technica launches Sounds of the summer, suggest summer anthem for a chance to win headphones

Related: , , , , , Posted in news on Jun 24, 2011 - comment 0 comments

Audio-Technica has announced the Sounds of the summer, a social media competition to find the nation’s favourite summer anthem.

Audio-Technica Sounds of the summer

Audio giant Audio-Technica has launched a social media quest to find the UK’s favourite summer track of all time. It is asking its fans and followers to tell the world on its Facebook page what is their favourite summer track and why. To help launch the online competition it has conducted a nationwide study into our musical preferences to find out how obsessed we are when it comes to our music. With singing at work and dancing in the street common place – we’ve certainly got some strange habits!

Almost everyone (96%) claimed they would rather give up films for a year over their music, with a further three quarters (73%) opting to ditch live sport, 37% ditching TV for music, and a dedicated third of people (34%) opting to ditch sex rather than going a year without music!

It also appears we like to express our love of music in public; three quarters of people (74%) admitting to spontaneously breaking into song while driving, a fifth 20% openly singing at work, 15% sing in the street and 11% have even danced in the street while listening to their iPod! Embarrassingly, almost all of us (90%) admit to having been caught doing one of these things!

Audio-Technica senior UK marketing manager Harvey Roberts said, “The UK is a nation with a long and distinguished history in producing world class music, so it’s no surprise to see such fanaticism towards music.

“The research shows that the majority of us actively listen to four-hours of music a day, which equates to more than 60 days a year. That is some serious listening time, and with a fifth of people preferring to use headphones, it makes sense to ensure you’ve got the very best equipment to make your experience as enjoyable as possible.”

The research was conducted as part of Audio-Technica’s ‘sounds of the summer’ campaign, where it is seeking the most popular ever ‘summer’ anthems via it’s Facebook page http://on.fb.me/mBPErZ. Five pairs of top of the range Audio-Tecnica headphones are up for grabs for the most popular suggestions.

The study also revealed that we like to listen to music in some unusual places, with 40% preferring to do it in bed, 27% in the shower, 11% while making love, and an obsessive 7% while asleep!

Audio-Technica also asked people how long they’d be prepared to queue to get tickets for their ‘ultimate’ music festival or summer show and despite the rise in internet bookings, a quarter would wait an hour and surprisingly one in six would be prepared to wait four-hours.

More information: Audio-Technica at Facebook

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