Radiohead has released a new album called In Rainbows. It will be available in as a download October 10th, but you can already pre-order it online.
And the cool thing… You decide what you pay for it.
Radiohead In Rainbows order page – pay whatever you like.
Seems like an excellent strategy to me. People who love Radiohead will surely pay a reasonable amount, and those who would not buy it for more than a few bucks may now actually spend just that to get this album.
Magnatune seems to be doing this sort of thing for a while already, selling albums for a suggested price of $5 to $18 US.
For fans and people who want something tangible like a CD or LP, there will also be a discbox (can be pre-ordered as well) including:
- the new album, in rainbows, on cd and on 2 x 12 inch heavyweight vinyl records
- a second, enhanced cd contains more new songs
- digital photographs and artwork
- the discbox also includes artwork and lyric booklets
- all are encased in a hardback book and slipcase
The discbox costs £40.00 GBP (including worldwide postage) and will be shipping December 3rd.
Link via Kottke
From National Geographic:
Known in the weather world as a circumhorizontal arc, this rare sight was caught on film on June 3 as it hung over northern Idaho near the Washington State border.
The arc isn’t a rainbow in the traditional sense—it is caused by light passing through wispy, high-altitude cirrus clouds. The sight occurs only when the sun is very high in the sky (more than 58° above the horizon). What’s more, the hexagonal ice crystals that make up cirrus clouds must be shaped like thick plates with their faces parallel to the ground.
When light enters through a vertical side face of such an ice crystal and leaves from the bottom face, it refracts, or bends, in the same way that light passes through a prism. If a cirrus’s crystals are aligned just right, the whole cloud lights up in a spectrum of colors.
This particular arc spanned several hundred square miles of sky and lasted for about an hour, according to the London Daily Mail.