And the cool thing… You decide what you pay for it.
Radiohead In Rainbows order page – pay whatever you like.
Seems like an excellent strategy to me. People who love Radiohead will surely pay a reasonable amount, and those who would not buy it for more than a few bucks may now actually spend just that to get this album.
Magnatune seems to be doing this sort of thing for a while already, selling albums for a suggested price of $5 to $18 US.
For fans and people who want something tangible like a CD or LP, there will also be a discbox (can be pre-ordered as well) including:
- the new album, in rainbows, on cd and on 2 x 12 inch heavyweight vinyl records
- a second, enhanced cd contains more new songs
- digital photographs and artwork
- the discbox also includes artwork and lyric booklets
- all are encased in a hardback book and slipcase
The discbox costs £40.00 GBP (including worldwide postage) and will be shipping December 3rd.
Link via Kottke