Shure intros 5575LE Unidyne Limited Edition microphone

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Shure has announced the 5575LE Unidyne Limited Edition microphone, a single element unidirectional dynamic microphone to be released in celebration of the Unidyne microphone’s 75th anniversary.

Shure 5575LE

As the world-renowned leader in microphones, Shure Incorporated has designed and manufactured many innovative products for the audio industry over the past nine decades. However, none have been more impactful or iconic than the Unidyne® microphone. In January 2014, the Institute of Electrical and Electronic Engineers (IEEE) presented Shure with the Milestone Award for the Unidyne technology. Being honored with this prestigious award puts Shure in the same company as famed inventors, including Guglielmo Marconi, Nikola Tesla, Michael Faraday, and Benjamin Franklin. This honor also puts the invention of the Unidyne technology alongside landmark events such as the invention of the first computer and the Apollo Space program. To mark this achievement, and to commemorate the 75th anniversary of the development and availability of the 55 Unidyne microphone, Shure is proud to announce a new Limited Edition Unidyne model, the 5575LE Unidyne® Limited Edition Cardioid Dynamic Microphone.

A special anniversary version of the iconic 55 Unidyne cardioid dynamic microphone, the 5575LE replicates the original design, with appropriate improvements in durability and sound quality. A sublime recreation for collectors, the serialized limited edition 5575LE features the current Unidyne III cardioid element, the classic large outer grill, vintage badging, and zinc die-cast, with a silver finish desk stand. The microphone comes in an aluminum flight case with 75th anniversary logo branding, and includes two Unidyne photo prints and a certificate of authenticity, featuring a tribute from Shure Chairman Mrs. Rose L. Shure. Only 5575 pieces of this model will be available worldwide.

“The Unidyne is the most recognized microphone in the world, used by countless performers, including Elvis and Sinatra, as well as numerous contemporary artists” said Scott Sullivan, Senior Director, Global Product Management at Shure Incorporated. “The 5575LE pays homage to the beloved and classic 55 Unidyne, packaging together vintage aesthetic and performance features for collectors and performers.”

Introduced in 1939, the 55 Unidyne was swiftly adopted as the microphone of choice for broadcast, public address, recording, and two-way radios. As the popularity of the 55 grew, it found its way into many performance environments that would cement its iconic status and legacy as “the microphone that needs no name.” To the industry, the 55 Unidyne provided control of feedback and reduction of off-axis ambient sound. In the hands of popular performers and heads of state, the 55 Unidyne became recognized as a familiar cultural presence and a sign of quality. Its design has come to symbolize what many think of when they hear the word “microphone.”

The Shure 5575LE Unidyne Limited Edition cardioid dynamic microphone will be available in December 2014 at a retail price of $399 USD.

More information: Shure / 5575LE Unidyne Limited Edition

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Shure announces Winter Rebates for SM Microphones and SE Earphones

Related: , , , , , , , Posted in news, promo on Nov 21, 2014 - comment 0 comments

Shure has announced holiday product rebates on select SM microphones and, for the first time, a rebate offer for the SE215 & SE535 Sound Isolating Earphones.

Shure Winter Rebates

Customers who purchase SM57 and SM58® microphones can earn up to $60 back ($10 back on up to six individual microphone purchases). This also includes a special $30 rebate on the DMK57-52 Drum Microphone Kit. For earphone products, customers can save $10 on SE215 models and $50 on SE535 models. The promotion will kick off on Friday, Nov. 21, 2014, and run through Jan. 11, 2015.

The SM57 and SM58 have been industry standards for almost 50 years due to their unparalleled mix of audio quality and rugged dependability. The SM57 “workhorse” is highly versatile for clean reproduction of amplified and acoustic instruments. The legendary SM58 is tuned to accentuate the warmth and clarity of lead and back-up vocals.

SE Earphones feature award-winning sound isolating technology and unique sound signatures. The SE215 have a single Dynamic MicroDriver and provide detailed sound with enhanced bass, making them a great option for personal listening or professional monitoring. Featuring Triple High-Definition MicroDrivers, the SE535 uses a dedicated tweeter and dual woofers to deliver spacious sound with rich bass for a true audiophile listening experience.

“With the holiday season right around the corner, our winter SM and SE rebate offers are an opportunity to purchase the microphone you’ve been coveting or give the gift of premium earphones to a fellow music lover. You could also follow a ‘one for you, five for me’ philosophy. We promise not to tell,” said Ellen Mahon, Marketing Communications Manager at Shure. “With a variety of models and pricing options now coupled with our holiday rebates, Shure’s award-winning microphones and earphones are more accessible than ever before.”

Rebates include $10 back on an SM57-LC, SM57-X2U, SM58-LC, SM58-CN, SM58S, or SM58-X2U microphone purchase; $10 back on an SE215 purchase; and $50 back on an SE535 purchase. SE215 earphones are available in clear or translucent black, while the SE535 is available in clear, metallic bronze, or a Special Edition red color at select retailers. The DMK57-52 Drum Microphone Kit, also included in the offer, is eligible for a $30 mail-in-rebate. Rebates will be honored for up to six SE products, six SM products, and two drum kits.

Shure SM Microphone and SE Earphone Holiday Rebates are available through January 11th, 2015.

More information: Shure

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Shure intros SRH1540 headphones

Related: , , , Posted in news on Oct 22, 2013 - comment 0 comments
Shure SRH1540

Shure has announced the introduction of its SRH1540 premium closed-back headphones.

Featuring an expansive soundstage for clear, extended highs and warm bass, the lightweight headphones extend Shure’s established SRH headphone portfolio, offering a comfortable circumaural design for professional critical mastering and audiophile listening.

Powered by 40 mm neodymium drivers, the SRH1540 headphones have a unique sound signature, delivering the most superior acoustic performance available in a closed-back headphone model from Shure. A design developed with aluminum alloy and carbon fiber construction as well as Alcantara(r) ear pads, the SRH1540 is built to withstand the rigors of everyday use, while still ensuring maximum sound isolation and comfort for hours of listening. The Alcantara ear pads are integral to the headphones’ acoustic tuning, positioned to optimize driver performance. An innovative and lightweight design, the SRH1540 was inspired by the recently released SRH1840 Open-Back Headphones.

“The SRH1540 offers a pronounced bass response and the widest overall frequency range, while retaining the same level of craftsmanship as our open-back SRH1840, making the SRH1540 an ideal choice for engineers, musicians, and audio enthusiasts,” said Matt Engstrom, Category Director for Monitoring Products at Shure.

The SRH1540 headphones feature a steel driver frame with a vented center pole piece to improve linearity and eliminate internal resonance. The ergonomic dual-frame includes a padded headband that is fully adjustable and light enough to wear through hours of listening. An extra cable, replacement ear pads, and storage case are included.

The SRH1540 headphones are now shipping at an MSRP of $624 USD.

More information: Shure / SRH1540 headphones

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Shure launches 10th annual Fantastic Scholastic Recording Competition

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Shure has announced that its 10th annual Fantastic Scholastic Recording Competition is now accepting entries from eligible universities and colleges throughout the U.S. and Canada until October 31, 2013, at 11:59 P.M. CST.

Shre Fantastic Scholastic Recording Competition

The competition is open to teams of students enrolled at a college, university, or institution of higher learning who are pursuing a bachelor’s or associate’s degree program with a focus or concentration in fields related to Audio Engineering (Music Production, Audio Recording or Engineering, Electronic Media, Sound Recording, or a similar program). Using the same high quality gear that professional musicians and recording engineers rely on, these student teams will submit original compositions, which will be judged by a panel of esteemed musicians and industry authorities.

In early November, Shure will randomly select the ten competing schools from the eligible registration pool. Each of the participating student teams will receive a standardized microphone locker from Shure that must be used to complete the recording project. The contents of the locker include two KSM313, two KSM32, two KSM44A, one KSM42, two KSM141, four SM57, two SM27-SC, one BETA® 52A, one Beta 91A, three BETA 98AMP, two BETA 181/S each with an additional Omni capsule, one SM7B, one VP88, and one A27M.

Competing teams must track and mix their original piece of music, which will be judged by a panel of industry professionals on its overall fidelity, clarity, sonic balance, and creativity in microphone selection and placement. Previous judges have included some of the industry’s top audio visionaries such as Ken Caillat, Mike Clink, Steve Churchyard, Frank Filipetti, Elliot Scheiner, and Leslie Ann Jones, among others.

The winning school will be awarded a new set of assorted Shure products, including KSM, SM, and Beta microphones, as well as SRH headphones, a prize package valued at more than $11,000. Runners-up and honorable mention school prizes will include select Shure microphones and headphones valued at $5,395 and $1,872, respectively. In addition, students on the top three recognized teams will receive prizes ranging from a KSM42 microphone, valued at $999, to a SM27-SC microphone, valued at $374, to SRH840 headphones, valued at $250.

“For nearly a decade we have been wowed by the caliber of student submissions we receive each year,” said Stephen Kohler, Senior Director of Marketing, Shure Americas. “During this milestone year, we anticipate recordings will once again impress us on all fronts—creativity, passion, mixing, and microphone techniques.”

The contestants chosen in the random drawing will be posted on Shure’s website on or around November 11, 2013, and dedicated microphone lockers will be sent in the days to follow. The winner of the Fantastic Scholastic Recording Competition, as well as the runner-up and honorable mention distinctions, will be announced on or about April 28, 2014.

More information: Shure / Fantastic Scholastic Recording Competition

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Shure BLX Wireless Systems now shipping

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Shure BLX

Shure has announced that its BLX Wireless Systems are now shipping.

Offering world-class design and rugged construction, the easy-to-use BLX Wireless Systems couple high-quality sound with simple setup and an intuitive interface. The BLX series is ready to take from box to stage, creating an optimal solution for musicians, singers, and presenters who want the best in professional wireless products at an affordable price.

Within the variety of receiver options available, the new BLX Wireless Systems include a half-rack size for installed applications. The BLX series makes it easier than ever to unplug from wired microphones, achieve uncompromised high quality sound, and enjoy freedom of movement on stage. When users are working in complex environments, RF interference can be avoided with Shure’s one-touch QuickScan frequency scanning feature, which quickly locates the best open frequency channel.

With a 300-foot performance range and up to 14 hours of battery life, performers and engineers can rely on the system for extended use. Powered by two AA batteries, systems are available in a wide offering of bodypack and handheld configurations with multiple handheld, lavalier, instrument, and headset microphone choices.

“BLX is about making great performance available to everyone. BLX audio is engineered to match the tailored, refined sound of Shure’s high-end analog wireless systems, and it includes significant improvements in wireless stability,” said Erik Vaveris, Category Director for Wireless Products at Shure. “BLX also offers a choice in receiver form factors. The lightweight and ultra-portable BLX4 and BLX88 are perfect for musicians on-the-go. The BLX4R uses Shure’s durable half-rack chassis with removable antennas and includes everything you need to install it in an equipment rack.”

The BLX Wireless systems are available through authorized Shure resellers in numerous configurations with a wide range of Shure microphone options. Pricing begins at $374 MSRP/$299 MAP.

More information: Shure / BLX Wireless Systems

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