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TC Group brings new collective identity to the fore

The TC Group of companies, which includes leading sound and audio brands Tannoy, TC Electronic, Lab.gruppen and TC-Helicon, has announced a bold rebranding initiative, unveiled for the first time at Frankfurt as part of a unique combined group presence at the Musikmesse/Prolight+sound show.

TC Group

The move formally brings the collective vision and values of the group’s brand companies together under a new and visible, TC Group brand identity – increasing market awareness of both TC Group as a whole and of its individual brands. While the companies have been linked by the same parent organisation for over a decade, and more recently shared sales co-ordination with the formation of sales organisations such as TC Group Americas (TCGA) and TC Group International (TCGI) in recent years, as well as increasingly collaborating on product development; individual brand identities have remained separate with no visible connection between them.

This group brand initiative is designed to align the brands, forming a more coherent relationship between them in the eyes of the end user and highlighting the high degree of shared resource and expertise across the respective brands. In doing so, it will allow TC Group to leverage better synergies between the brands in developing pioneering new products and moving towards bringing systems solutions, to better serve its diverse customer base across the many market segments within which it’s active.

Anders Fauerskov, CEO of TC Group, said: “If you interact with any part of the TC Group world you’ll find people deeply passionate about sound. That shared passion makes collaboration completely natural, almost instinctive. Telling the TC Group story to our customers, as well as how the brands are connected, is important to us. We want our customers to know that we put every ounce of our collective energies into developing market-leading products, with innovation that comes only from working together. We have total faith in our brands and the people driving them forward for the benefit everyone, whether they are a musician, sound engineer, integrator or the person standing in a busy train station listening to announcements.”

In uniting the brands under a visible group identity, Tannoy, TC Electronic, TC-Helicon, Lab.gruppen, Lake, White Acoustics and TC Applied Technologies will be better positioned to maximise their potential across respective market segments. With closer collaboration – not only within the group, but also with our key business partners and customers – comes greater opportunity for development and growth. While the global sales & support organisations of TC Group will also come under the new core TC Group banner, the business structure and customer contact points will not change in any way.

More information: TC Group

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TC Electronic Loudness Radar Meter integrated in next versions of Adobe Premiere Pro & Adobe Audition

Related: , , , Posted in news on Apr 04, 2013 - comment 0 comments

TC Electronic has teamed up with Adobe to integrate its LoudnessRadar in the next versions of Adobe® Premiere® Pro and Adobe Audition® on a license agreement.

TC Electronic LoudnessRadar for Adobe
In recent years, measuring audio loudness reliably has become mandatory for content creators. TC Electronic collaborates with Adobe to provide new LoudnessRadar.

The LoudnessRadar builds on TC Electronic’s groundbreaking LM6 Radar Loudness Meter and offers a wide range of loudness measuring tools that are key to content creators delivering for broadcast, film and internet. In short, the LoudnessRadar provides an easy-to-read overview of loudness over time. It displays Loudness History on the revolving radar, Momentary Loudness on the outer ring, True-Peak clips, Program Loudness and Loudness Range in a single view.

“Loudness compliance is a key requirement for content creators today and moving forward,” said Simon Williams, director of strategic relations at Adobe. “Our Adobe Premiere Pro and Adobe Audition users will be able to have access to an innovative and easy-to-use loudness monitoring solution.”

“By adding the LoudnessRadar to the Adobe Premiere Pro toolset, Adobe has made it easy for video editors to get audio standards compliance right. The audio Target is always in sight, and it’s easy for all to balance speech consistently against background sound and foreground music,” says Thomas Lund, HD Development Manager at TC Electronic. “We think audio professionals will be thrilled to have the convenience of an integrated loudness monitoring solution in Adobe Audition.”

More information: TC Electronic

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TC Electronic launches website on Loudness

Related: , , , Posted in news on Oct 29, 2012 - comment 0 comments
TC Electronic Loudness

TC Electronic has announced the launch of a new website that aims to be a comprehensive resource for everything related to loudness.

There are many aspects to loudness, and keeping track of all of them can be a challenge even to those already familiar with the topic. Therefore, TC has launched a new loudness website, as an extension of the overall TC Electronic website, where all of these aspects are outlined, explained and discussed. The site is an answer to the highly relevant question: “What Is Loudness, and Why Is It Important?”

Loudness website highlights

  • Introduction to Loudness – 101 Loudness explaining the basics in an easy-to-read, easy-to-understand fashion.
  • Broadcast Standards –What are the differences between the current standards? What are the significant details that are important to be aware of as a broadcaster or a deliverer of broadcast content?
  • Applications –It is one thing to know the technology and the standards involved, it is another to know how, where and when to apply the technology in real-world situations.
  • Events – As a loudness pioneer, TC has hosted several loudness seminars and have been present at broadcast and pro audio shows all over the world. An ‘Events’ page sums up these activities and is also a valuable source for in-depth videos.
  • Literature and Glossary – For those who would like to go deeper into the technical details, TC provides a massive collection of white papers describing and discussing all kinds of aspects of loudness technology, and finally there is also an extensive glossary explaining terms related to loudness.

More information: TC Electronic / Loudness website

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Join Dynaudio Professional at Facebook for a chance to win a BCM-2 and set of DBM50′s

TC Electronic and Dynaudio Professional have teamed up to spread the love amongst their Facebook fans.

Dynaudio Professional Facebook giveaway

Joining the Dynaudio Professional facebook page gives a chance to win a BMC-2 High Def DAC and Monitor Controller and a set of DBM50 monitors Dynaudio professional! Already a ‘fan’ of the page? You’re part of the family, and in the drawing too!

The winner will be announced 24. October so visit dynaudioprofessional.com/facebook. We actually got Level 42’s Mark King in on this as well. He uses the same set-up in his own studio and loves it for you can check him talking about exactly what excites him so much about this setup here.

More information: Dynaudio Professional at Facebook

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TC Electronic to Display ‘Live Aid’ Processing for System 6000 MKII for the first time at AES 2012

TC Electronic System 6000 MKII

TC Electronic has announced it will exhibit its state-of-the-art, BS.1770-3 compliant processing and metering solutions for System 6000 MKII at AES 2012 in San Francisco (Booth 1019).

TC Electronic will again be exhibiting at the annual AES convention in the US, displaying the latest solutions for measuring and correcting loudness in post, production, mastering and broadcast.

For the first time, AES visitors will be able to experience ‘Live Aid’ processing for System 6000 MKII. The Live Aid license includes the ALC6 algorithm that introduces no less than five innovative, industry-first features. Without sacrificing audio quality, even OB and Live production may now comply with the latest international standards on loudness and true-peak level. Live Aid also contains the DMix algorithm that is able to downmix, loudness process, headphone optimize and true-peak limit any mono, stereo or 5.1 source. Precise conditioning of a program for Mobile TV, iPod or IPTV is now possible, thus creating a perfect 5.1 audio and a Mobile feed directly off the OB truck.

TC Electronic LM6

In conjunction with TC’s highly acclaimed Radar Loudness Meter, ‘Live Aid’ forms the ultimate package for any production, post or mastering facility delivering content for film or broadcast. In short, the Radar Loudness Display provides the user with coherent information of all relevant loudness data, including history, in a single, recognizable view. The Radar Meter is available on several different platforms such as System 6000 MKII, DB4 MKII/DB8 MKII and LM2, as well as in the form of native plug-ins supporting AAX, RTAS, Audio Suite, AU and VST formats.

All of TC’s loudness solutions reflect the latest standards, even the recently updated ITU-R BS.1770-3. Loudness-related products have already been updated to comply with this brand new incarnation of the BS.1770 loudness standard, including System 6000 MKII, DB4, DB8, DB4 MKII, DB8 MKII, DB2, LM2 and the plug-ins LM6 and LM2. AES visitors are invited to come by the TC booth to experience these newly updated products on site.

More information: TC Electronic

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Win TC Electronic Impact Twin Audio Interface and DBM50 Dekstop Monitors at Dynaudio Professional

Dynaudio Professional Facebook contest

TC Electronic has announced that Dynaudio Professional is offering a chance to win an Impact Twin interface and a set of DBM50 monitor speakers.

Our friends at Dynaudio Professional have launched a competition where you can win a pair of their brand new DBM50 desktop monitors as well as one of our Impact Twin Audio Interfaces – virtually a ‘Bimbo Jones’ studio setup.

For a chance to win this great studio setup, simply join Dynaudio Professional on Facebook. If you are already connected with Dynaudio Professional on Facebook, you’re automatically participating.

Bimbo Jones has done remixes for super stars like Lady Gaga, Pink, Rihanna, Janet Jackson and Usher as well as released original dance music and topped the UK Dance Chart more than 50 times!

The winner will be announced on Dynaudio Professional’s Facebook page 1 August, 2012.

More information: Dynaudio Professional

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Yuvi Gerstein releases free Jazzy quirky guitars sample pack

Yuvi Gerstein

Yuvi Gerstein has released Jazzy quirky guitars, a free collection of guitar samples.

A new guitar sample pack teaser made by Yuvi Gerstein, released today. The pack includes Jazzy, funky and arpeggio guitar samples in all sorts of sounds and tempos, neatly organized into one pack. There are plenty more to come, so take this is a teaser pack.

All samples were recorded using a Gibson ES-175, a Fender Stratocaster 1978, TC Electronic Nova System Effects processor and Pro Tools 10.

Jazzy quirky guitars features

  • 20 jazzy, funky and arpeggio guitar samples.
  • Files include key and tempo information, categorized in 5 bpm folders.
  • All samples are 88.2Khz, 24Bit, .WAVs.

The sample pack is a free download at Yuvi Gerstein.

More information: Yuvi Gerstein

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