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TC Group announces nine new products at NAMM 2014

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TC-Helicon, TC Electronic and Tannoy, all members of the TC Group family of companies, will premier nine new products at this year’s NAMM Show.

TC Group at NAMM 2014

Spanning from vocal processing and monitoring, guitar looping, studio monitoring and last but not least a book release on all aspects of vocal performance, a lot of ground is covered.

Kevin Alexander, VP of Business Management, adds “We are coming into NAMM hot off the release of a family of four Bass Combos, a new version of the game-changing PolyTune pedal tuner, mini reverb and boost pedals, and the TonePrint Editor for iPad – all since the summer. But musicians don’t stop inspiring us to spend more time in the office bashing out new gear. To have major new product and products ranges debuted at NAMM speaks to the coffee-fueled ingenuity of our musician-focused development teams.”

TC Group will be exhibiting all of the new products at booth 5932, and all NAMM attendees are invited to stop by for a demonstration, a hands-on experience and a chat with the product managers and specialists.

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TC Group brings new collective identity to the fore

The TC Group of companies, which includes leading sound and audio brands Tannoy, TC Electronic, Lab.gruppen and TC-Helicon, has announced a bold rebranding initiative, unveiled for the first time at Frankfurt as part of a unique combined group presence at the Musikmesse/Prolight+sound show.

TC Group

The move formally brings the collective vision and values of the group’s brand companies together under a new and visible, TC Group brand identity – increasing market awareness of both TC Group as a whole and of its individual brands. While the companies have been linked by the same parent organisation for over a decade, and more recently shared sales co-ordination with the formation of sales organisations such as TC Group Americas (TCGA) and TC Group International (TCGI) in recent years, as well as increasingly collaborating on product development; individual brand identities have remained separate with no visible connection between them.

This group brand initiative is designed to align the brands, forming a more coherent relationship between them in the eyes of the end user and highlighting the high degree of shared resource and expertise across the respective brands. In doing so, it will allow TC Group to leverage better synergies between the brands in developing pioneering new products and moving towards bringing systems solutions, to better serve its diverse customer base across the many market segments within which it’s active.

Anders Fauerskov, CEO of TC Group, said: “If you interact with any part of the TC Group world you’ll find people deeply passionate about sound. That shared passion makes collaboration completely natural, almost instinctive. Telling the TC Group story to our customers, as well as how the brands are connected, is important to us. We want our customers to know that we put every ounce of our collective energies into developing market-leading products, with innovation that comes only from working together. We have total faith in our brands and the people driving them forward for the benefit everyone, whether they are a musician, sound engineer, integrator or the person standing in a busy train station listening to announcements.”

In uniting the brands under a visible group identity, Tannoy, TC Electronic, TC-Helicon, Lab.gruppen, Lake, White Acoustics and TC Applied Technologies will be better positioned to maximise their potential across respective market segments. With closer collaboration – not only within the group, but also with our key business partners and customers – comes greater opportunity for development and growth. While the global sales & support organisations of TC Group will also come under the new core TC Group banner, the business structure and customer contact points will not change in any way.

More information: TC Group

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TC Group joins AVnu Alliance

TC Group has announced it will become part of the AVnu Alliance, adding its companies’ expertise to the industry forum’s efforts to establish AVB as the next-generation open networking standard.

AVnu Alliance Marketing Work Group Chairman, Lee Minich, flanked by TC Group CEO Anders Fauerskov (right) and CTO Morten Lave (left)AVnu Alliance Marketing Work Group Chairman, Lee Minich, flanked by TC Group CEO Anders Fauerskov (right) and CTO Morten Lave (left)

TC Group – parent company of leading audio manufacturing brands TC Electronic, Tannoy, Lab.gruppen, Lake and TC Helicon – announced on Tuesday at the opening of Integrated Systems Europe 2011 that it is to become part of the AVnu Alliance, the industry forum dedicated to the establishment and promotion of the IEEE 802.1 Audio/Video Bridging (AVB) open network standard. As TC Group is a major player in key sectors of the pro audio market, the move adds further momentum and specific market and technological expertise to the efforts in establishing AVB as the preferred Ethernet-based audio and video networking environment for next generation products.

Interoperability has long been a key consideration for the group, as it strives to align its diverse portfolio of audio products, with the objective of offering the customer ease of integration and complete system compatibility. TC Group is fully supportive of the move towards IEEE 802.1, stating that the establishment of AVB as the leading open standard will benefit customers, manufacturers and the industry as a whole by providing a level playing field for future product development while giving end users greater confidence in, and choice of, network-compatible devices.

TC Group sees networked audio as a critical issue in pro audio – in both the install and tour world – and has already utilized digital audio networking across multiple branded components, such as the implementation of established Ethernet-based protocols in Lab.gruppen’s PLM Series and Lake’s LM 26. Development of technologies intended to be in line with proposed AVB standards is already being carried out by the group’s specialist division TC Applied Technologies and this formal announcement by TC Group to join AVnu Alliance goes some way to underlining those advances. It also gives substance to the company’s continual efforts to provide customers with the latest and most flexible interoperable system solutions – through the development of products that support AVB as well as other relevant network standards.

More information: TC Group

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