DJ equipment specialists have joined forces with legendary record store BM Soho to bring a unique buying experience together for DJs in Central London.

BeatControl Soho

BeatControl’s second hub in the home of the famous independent record store BM Soho.

BeatControl has moved into the basement of London’s longest running independent record store to offer equipment and expertise to the digital DJ in this prime location. Stocking everything from Pioneer digital controllers to Shure cartridges and needles BeatControl can cater to everyone, from the absolute novice to the guys who really know their stuff. Since BeatControl launched its website and first store in Edgware in January 2011, its mission has always been to bring the upbeat friendly atmosphere to the industry and modernise the generic electronic store feel. With the help of each of our existing loyal customers as well as the many future ones we hope to gain this could be a venture that could serve London’s hard working DJ for a long time to come.

“For the first time ever in London, you can now pick up the most cutting edge tunes, latest DJ supplies and accessories under one roof.” Adam, founder of BeatControl

“It’s a big step for us as a company and I feel privileged to be invited into such an iconic location.” Jodie, Manager at BeatControl Soho.

More information: BeatControl