Plugin Boutique has announced of the exclusive release of Loopcloud PLAY, a virtual instrument made for modern music producers, covering everything from House, Techno, World Music, Ambient, Drum and Bass, Hip Hop and beyond.

Joining the recent Loopcloud DRUM, PLAY comes pre-loaded with 300 genre-inspired presets to explore, opening up a world of basses, keys, strings, pads and more.

The most effective sound-shaping parameters are in plain sight, offering a distilled selection of controls so that producers can quickly and creatively stamp each sound with their unique style.

PLAY offers producers a focused, intuitive synth that gets ideas down fast, rather than losing valuable time programming patches. The presets sound incredible right out of the box, but the creativity doesn’t stop there. Diving into the details of each instrument is easy with PLAY’s clear and powerful synth engine. Give each sound extra colour by using the Time Stretch, Lo-fi, and Tilt parameters. 12 more filter types add character and movement. The delays, reverbs, chorus, and multiple distortions add grit, shimmer, and depth to any sound.

The four performance controls can then be assigned to the parameters you like the most. When you land on an inspiring blend, lock the parameters and effects and preview other samples using the same synth programming. More sounds are available from Loopcloud via PLAY’s dedicated store browser, opening up thousands of genre-specific sounds to preview and purchase at the click of a button.

Loopcloud PLAY for Windows and Mac (VST/VST, AU) is available at the introductory price of £19.95 GBP / $29 USD until December 6th, 2021 (regular £29.95 GBP / $39.95 USD).

Loopcloud PLAY + Ultimate Bundle, which includes which 24 PLAY Packs for a total of 529 presets, is available at the intro price of £29.95 GBP / $45 USD during the promotion (regular £39.95 GBP / $54.95 USD).

Note: Customers who purchase Loopcloud PLAY do not need a Loopcloud subscription.

More information: Loopcloud