Native Instruments releases AUDIO 4 DJ

Native Instruments AUDIO 4 DJ

Native Instruments has released AUDIO 4 DJ, a compact audio interface for DJs who demand premium sound quality.

The highly acclaimed AUDIO 8 DJ interface now has a sibling: AUDIO 4 DJ boasts the same studio-grade sound quality and has two switchable stereo inputs, two hi-gain stereo outputs and a high power 1/4″ headphone output – perfect for users of TRAKTOR and other DJ software. This versatile and sturdy interface is in stores now.

AUDIO 4 DJ features

  • Professional 24-bit/96 kHz audio interface with ultra-high quality Cirrus Logic® AD/DA converters.
  • Four 9.7 dBu outputs (RCA).
  • Four 12 dBu inputs switchable between line and phono.
  • High-power 1/4″ headphone output with dedicated level control.
  • Low latency ASIO™/Core Audio™/DirectSound™ driver.
  • USB 2.0 bus powered.
  • Eight status LEDs for instant visual monitoring of entire signal chain.
  • Ultra-compact footprint.
  • Built tough with sturdy metal enclosure and heavy-duty components.

AUDIO 4 DJ is available now in stores worldwide and the NI Online Shop for $249 USD / 229 EUR. The package includes the AUDIO 4 DJ Interface, TRAKTOR 3 LE, TRAKTOR PRO Demo Version, KORE PLAYER and the KORE SOUNDPACK “KORE SELECTION”.

More information: Native Instruments

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Creative marketing campaign for this one — “xtreme” sports with skateboarders wailing and crushing the AUDIO 4 DJ, only to watch it emerge battered… but still working, apparently.

I think that’s a little over-the-top, and so, I ‘laud NI’s ballsy approach to advertising this. It may not be practical, but it caught my attention.