Native Instruments has announced that recent flagship products from all its three product brands have been honored with the Red Dot product design award 2015 – the KOMPLETE KONTROL S-Series keyboards, MASCHINE STUDIO and TRAKTOR KONTROL S8.
As one the most renowned product design awards worldwide, the Red Dot is awarded by an international jury in consideration of a comprehensive catalog of criteria, including innovativeness, functionality, ergonomics, build quality and ecological compatibility.
“Our goal is to create instruments for musicians and DJs that provide an extraordinary level of expressiveness”, says Mate Galic, CTO of Native Instruments. “This can only be achieved by an interdisciplinary design team that thinks holistically. Having our efforts recognized with these awards is a fantastic confirmation for this approach.”
The KOMPLETE KONTROL S-Series keyboards debuted in October 2014, and have been designed to unite the whole range of NATIVE INSTRUMENTS’ acclaimed software instruments and effects under a single, unified playing experience. The keyboards feature several industry innovations never before available in a hardware controller, including Light Guide key illumination, ultra-sensitive Touch Kontrol touch strips, Native Map® parameter assignment, and a range of ingenious Smart Play features.
MASCHINE STUDIO was released in October 2013 as the flagship product in the MASCHINE groove production range. Through expanded tactile control and hi-resolution color displays, the advanced hardware controller enables producers to utilize MASCHINE’s acclaimed intuitive workflow with detailed visual feedback of software functions directly on the hardware.
Also released in October 2014, TRAKTOR KONTROL S8 symbolized a leap forward in digital DJing with its innovative touch-sensitive controls and full-color displays that create an unbroken link between the DJ and the crowd. The all-in-one KONTROL S8 features a 4-channel standalone mixer, extensive audio interface, advanced integration of TRAKTOR PRO 2’s Remix Decks, and full support for NATIVE INSTRUMENTS’ groundbreaking new multi-channel “Stems” music format.
More information: Native Instruments