The DJ community will return to Atlantic City for the 36th annual DJX tradeshow and exhibition, and AlphaTheta/Pioneer DJ will once again be in attendance for the can’t miss event.
One of the largest and most influential annual gatherings of the United States DJ community, DJX is held at the Hard Rock Hotel and Casino and Etess Arena in Atlantic City from August 10th to 13th, 2026. Working DJs, artists, and music enthusiasts will converge to experience the music, and test the latest AlphaTheta and Pioneer DJ products.
“We are thrilled to be back at DJX” said John Powell, President, AlphaTheta Music Americas. “This is our biggest DJX yet, with more new gear on the floor than ever before, including the CDJ-1500X and the XDJ-AN making their Atlantic City debuts. We always look forward to the creativity and inspiration that results from DJX and the talented attendees.”
The AlphaTheta brand introduced multiple products since the 2025 DJX event, including the CDJ-3000X flagship multi player, the SLAB Serato Studio controller, the RMX-IGNITE next-generation effector, the DJM-V5 compact 3-channel mixer, the CDJ-1500X multi player, and the XDJ-AN all-in-one DJ system.
In addition to the latest DJ gear, attendees have the chance to listen to live sets from Pioneer DJ’s guest artists on the DJX main stage:
- August 11th, 12:30 p.m. ET: DJ Popo
- August 11th, 3:30 p.m. ET: DJ Jaycee
AlphaTheta will also sponsor multiple events at DJX’26, including:
- Seminar: Tools for DJs with AlphaTheta/Pioneer DJ. August 10th, 2026, at 5 p.m. ET in Seminole Room 1 for an in-depth and interactive demonstration of products. Attendees could win some brand-new AlphaTheta gear! Must be present to win.
- Seminar: One DJ, Many Worlds: How to Successfully DJ Multicultural Events. This exclusive seminar will teach you how to understand cultural expectations, create meaningful musical experiences and connect with people from different backgrounds. Tuesday, Aug. 11th at 4:30pm ET in Seminole Room 3, and get a chance to win some AlphaTheta gear! Must be present to win.
- NXT Summer Camp – Hands-on DJ camp held with instructor DJ Hapa. Camp attendees must sign up and register to attend.
- Sunset Session – Come for some Beats, Eats & Brews. Tuesday August 11th at The Balcony Deck within the Hard Rock Hotel, from 6:30pm – 8pm. Must show a DJX badge.
- DJX’26 Closing Parties –
- August 12th, beginning at 8pm at The Balcony Bar. “Legacy of the Mix” Mobile Party.
- August 12th, at 11pm also at The Balcony Bar, “Mell Starr & Friends” featuring Kool DJ Red Alert, Melo-D, Matthew Lay and of course, host Mell Starr.
To see the latest gear from Pioneer DJ and AlphaTheta, visit booth #115 at DJX’26. Register for DJX’26 and for more information on DJX. Use code DJXALPHA2026 for a discount on the All Access Pass or for a FREE Exhibits Only Pass.
Attendees can also enter the Ultimate DJ Giveaway for a chance to win brand-new gear, including an XDJ-AN, two WAVE-EIGHT speakers, and a pair of HDJ-F10 headphones. Stop by booth 115 and complete a short survey to grab free AlphaTheta swag and a shot at winning an XDJ-AN of your own.
Want to dig deeper into music production and performance? Visit the AlphaTheta booths within the Edit Studio on the show floor, where the team will demo rekordbox and rekordbox mobile in booth 609, and the SLAB in booth 708.
More information: AlphaTheta
