Propellerhead has announced that the Rack Extension plug-in platform is continuing to rapidly expand, with over 230 Rack Extensions now available for Reason 7.1.
The online Rack Extension store now includes a broad selection of virtual instruments, effects, and audio utilities that blend seamlessly in the Reason rack, offering musicians great sound, smooth workflow, and rock-solid stability.
Additionally, to help customers and developers understand what is involved in creating Rack Extensions, Propellerhead has released an interview with Rob Papen, the acclaimed software designer behind the some of the highest-selling Rack Extension instruments.
“Thanks to participation from the industry’s leading software developers, and an overwhelmingly positive response from Reason customers, the Rack Extension platform is expanding faster than we ever anticipated,” stated Timothy Self, Propellerhead VP of Product Marketing. “By offering developers a turnkey solution for building, marketing, and selling Rack Extensions, we’re helping them to reach the vast Reason user community—while simultaneously giving Reason customers access to more inspiring instruments and effects so they can take their music even further.”
Veteran software designer Rob Papen was one of the first developers to embrace the Rack Extension platform, and his products like Predator-RE, SubBoomBass-RE and others rank among the best-selling and highest-rated in the Propellerhead online store. “The Rack Extension platform significantly expands our potential customer base,” said Papen. “The Propellerhead user community is very large and it’s exciting to make Rob Papen soft synths and effects available right inside the Reason rack.
“Developing Rack Extensions saves us lots of time since Propellerhead handles the marketing support, sales, and distribution. Since the Rack Extensions we create work across Mac and PC, we just have to create one version of the software and Propellerhead makes it available on both operating systems. We don’t have to worry about incompatibilities and differences between hosts. Plus, the Rack Extensions we create are forward-compatible with future versions of Reason, which lowers the burden on our development team.”
Rob Papen plans on continuing to develop innovative sonic tools for the Rack Extension platform. “The new Rack Extension platform offers Reason users a huge advantage,” he concluded. “The consistent workflow, seamless operation, and legendary ease of use open up a whole new world of possibilities. Everything fits together, making the rack more than the sum of its parts. I’m intrigued by the challenge of creating something new especially for Reason—something that will grow in Reason in its own way.”
Read the full interview with Rob Papen at the Propellerhead Blog.
More information: Propellerhead Software
