Roland has announced The Future. Redefined., the first-of-its kind 24-hour online music festival, taking place on September 9th, 2016.

Roland The Future Redefined

More than 30 new Roland musical instrument products are scheduled to debut during streaming video broadcasts from VIP events in eight major cities around the world on September 9 (#909day). Roland will introduce new synthesizers, digital pianos, electronic drums, DJ equipment, BOSS guitar related products, and a new genre of musical instrument never offered before by Roland.

Roland’s exclusive music and musical instruments festival will span multiple times zones and feature live performances, new product debuts, product demonstrations, and interviews with leading artists. Starting at 4:00UTC on September 9th, Roland will unleash new musical instruments in Tokyo, Berlin, Brussels, Paris, Toronto, NYC, Los Angeles and more.

Fans of Roland and BOSS around the world are encouraged to watch the unique festival online at on September 9. Beginning August 23, this dedicated website will also provide festival schedule information, artist lineup updates, and new product previews leading up to #909day.

More information: Roland / The Future. Redefined.