Sound Magic has announced the release of a maximizer effect plugin that is designed to be both exceptionally loud and remarkably natural.

The latest iteration of Neo Loudness features a 3-phase maximizer design with built-in enhancer and foundation compressor.

For years, music producers have pursued the elusive goal of making their tracks louder without compromising quality. Traditional brick-wall limiters were the go-to solution, but they came at a cost. Music often lost its “breath” and felt overly “tight.” That’s where Sound Magic stepped in, dedicating years to crafting a solution. Our cutting-edge algorithm achieves the same loudness levels as a brick-wall limiter (even within -5dB Average RMS), while preserving the original character of your music. Neo Loudness retains the soul of the music.

The Sound Magic Neo Loudness Algorithm is grounded in psychological acoustics. It harnesses the understanding that human ears become less sensitive to loudness within specific ranges. Neo Loudness leverages this insight to compress the audio signal intelligently. Traditional limiters, especially under heavy use, can make music sound tight and lifeless, pushing instruments uncomfortably forward. Neo Loudness, in contrast, maintains a natural sound and keeps instrument imaging largely intact.

When pushed to the limits, traditional limiters and clippers often introduce more odd harmonic distortion than even harmonics. Neo Loudness, on the other hand, generates less overall harmonic distortion, with a preference for even harmonics. This results in a warmer, more natural sound that truly stands out.

Neo Loudness for Windows and Mac (VST3/AU) is on sale for the intro price of $49 USD until November 28th, 2023 (MSRP $129 USD).

More information: Sound Magic