Instant digital audio mastering service CloudBounce has announced it has raised its seed round to fuel growth and make its instant audio processing service affordable to the next generation of global amateur and professional musicians.
Investors in this round include UK-based VC Ascension Ventures, and a group of Finnish business angels. CloudBounce is a graduate of the Abbey Road Red Incubator Programme.
Kieran Hill, COO at Ascension Ventures commented: “I was hugely impressed by CloudBounce’s vision from the moment I met the team during the Abbey Road incubator programme. Their audio processing engine is more than just a music mastering service, it has the potential to be the go-to-technology for any audio enhancement purpose. Along with this, the company has been smart with the partners it has chosen to launch the service, which includes another Ascension portfolio business, Rotor. In the Music tech space, there are multiple startups offering complementary services throughout the music supply chain, many with different audiences and users. By partnering and leveraging each other’s user bases, they can witness strong growth very quickly.” He added, “We’re delighted to be investing in CloudBounce and look forward to them partnering with the other music tech companies in our portfolio.”
CloudBounce is a service helping musicians and audio content creators to sound better during the creative process, providing the user with an invaluable tool for instant feedback on an audio track. The (artificially) intelligent machine, unlike Shazam or Echo, makes processing decisions based on context and therefore delivers the most relevant mastering (Mastering Pucci’s Tosca would require very different enhancing to Black Sabbath’s War Pigs).
Since launching its first version of the intelligent mastering service in January 2016, the company has been targeting the amateur musician segment. During the past 10 months, CloudBounce has validated the definitive need for high quality, fast and affordable solution for online mastering in the global market. During this time the company has secured its first deep integration with a notable Digital Audio Workstation software company, Tracktion, with multiple partners already integrating the mastering API into their own services.
Diarmuid Moloney, CEO of RotorVideos, commented: “We’re looking forward to being able to provide the CloudBounce technology for our customers. It’s important for us to only offer services that can add real value to the user experience and we’ve found that the CloudBounce mastering engine is superior to the competition. That’s why we’re happy to benefit from integrating their audio processing tools into our web app”.
The recent partnerships have formed around the need for mastering, coming from multiple angles of music. If you are within the creative process, you can master during the mix directly via the Tracktion T7 digital audio workstation. When you are making your next music video, you will soon have the ability to master during the video creation process on RotorVideos. Similarly, when you are publishing or sending out a demo you can soon master with Demobox and Mixnauten. Or, if you just want to be discovered and sell your tunes, you will have the platform to master files before publishing them on Orfium. As Chris Mohoney, CEO of Orfium, puts it, “Well mastered music gets played more, shared more, and purchased more. All music by any serious artist should be mastered before uploading to Orfium”.
The CloudBounce service is available for $4.90 USD per track, or at a subscription fee starting at $9.90 USD per month.
More information: CloudBounce
