IRRUPT has announced a new strategic partnership with Pasquale Rotella, Founder/CEO of Insomniac, and Circle Talent Agency’s Founder Kevin Gimble and Co-owner Steve Gordon.
The three Los Angeles-based music mavericks – who wield global influence throughout the electronic music scene – believe in the people behind IRRUPT and its mission: to respectfully disrupt and challenge popular preconceptions regarding sampling and royalty-free music.
This new alliance – with team members in Berlin, Denver, and now Los Angeles – will enhance IRRUPT’s sonic strategy by expanding its copyright-free content to include premium sounds from a growing number of notable, boundary-pushing North American producers. The support of Rotella and Circle Talent Agency allows IRRUPT to vastly expand its network of producers and electronic musicians, evolve the number of genres currently offered across the IRRUPT catalog and quite simply, offer more inspiring products for creatives.
“In the early days of dance music, it was all about getting behind the decks. Now it’s more important than ever to get in the studio and produce original songs,” Insomniac’s Rotella reflects. “Many producers download low-grade or pirated sound libraries. This will be the first time that sounds of this level of quality and originality will be available; made by some of the most innovative and top-notch artists in the world. I’m excited to see how today’s producers will use these tools to take their creativity to the next level.”
IRRUPT was founded by Eloy Lopez and Brad Roulier (two of the original founders of Beatport), Jay Ahern (Hard Wax veteran and former Head of Domino Records, Germany), Christina Duran (the content operations expert behind Beatport and Digitally Imported), and Steve Blakley (the creative mind behind The Firm Graphics). Their collective strength as IRRUPT resides in artist relationships, electronic music curation and production. The aim of IRRUPT is to encourage producers and performers to challenge norms in creativity and expression. “Our royalty-free sound elements are compositional and performance tools, which allow producers and DJs to freely create original works, without artistic limitations or legal complications,” explains IRRUPT CEO Ahern.
Circle Talent Agency Founder Kevin Gimble adds, “We are extremely excited to be in partnership with the great minds that are behind IRRUPT. Sound design historically has been pigeonholed as ‘sample packs’ or ‘recycled loops/effects packs.’ Taking sound design to the next level with original content and IRRUPT’s fresh and exciting vision, is what really drew me to want to be involved here.”
IRRUPT’s exclusive boutique sounds are not mass distributed, and are legally 100% royalty-free to use. These sound collections are created by renowned electronic musicians and producers who are (in)famous in their respective genres and willing to challenge the status quo. The identities of these creators remain anonymous to inspire exploration of the sounds provided as well as unique interpretation and usage. Unclouded by chasing trends, creative mimics, or marketing gimmicks, IRRUPT focuses on premium quality, granular sound elements to inspire producers, performers, and DJs.
“As senior advisors, Pasquale Rotella, Kevin Gimble, and Steve Gordon bring extraordinary perspectives and understanding of the ever-changing global musical landscape,” IRRUPT Founder Eloy Lopez added. “That is one of many reasons the support of these visionary entrepreneurs is invaluable to our growth.”
