Steinberg has kicked off the new year with a promotion on its VST instruments, expansion packs for the Groove Agent beat making software, and loops and sounds.

Steinberg New Year Sale

It does not matter what kind of music you create; our New Year Sale with a 50% discount has got you covered. Only available from January 6-20, 2021, so don’t miss it!

The offer is available at the Steinberg online shop and includes the Padshop 2 synthesizer, Retrologue 2 analog synth emulation, HALion Symphonic Orchestra, and much more.

IK Multimedia has announced the New Year New Gear Sale, an opportunity to save up to 70% on IK’s top music software.

IK New Year Sale 70

We wish all of our IK users past, present, and future a very happy new year. 2020 was a challenge for many, and we are hopeful for 2021 to be a great year for all of you.

To help you make more music and save some money at the same time, from now through February 2nd, 2021, you can save up to 70% off top IK music software like MODO DRUM, MODO BASS, T-RackS Sunset Sound Studio Reverb, T-RackS Tape Machine Collection, T-RackS 5 MAX, and even our acclaimed virtual Hammond organ Hammond B-3X.

Take a look at the news announcement for more details on all included software.

Boz Digital Labs is ringing in the new year with the 21-and-Done New Year’s Sale, with discounts on the +10db range of audio plugins.

+10db Channel Strip

With 2020 finally in the rearview mirror, here’s hoping that the only thing that goes viral in your life is your next song on YouTube. To help make that happen, you need “unique”—so I’m putting my Signature Series plugins on sale—giving you sonic options that can’t be had anywhere else.

On sale for $49 USD, the +10db Bundle meticulously models multi-platinum producer David Bendeth’s ADR’s Compex compressor/expander and Vocal Stressor EQ.

The +10db Compressor and +10db Equaliser are also available separately for $29 USD each during the sale (regular $99 USD).

Sound Packs

If you’re looking to pick up some new samples, Audentity Records is offering a 10 EUR gift voucher which you can use in its store. Just use coupon code 2021 at the checkout to reduce the price. This offer is valid until January 12th.

Loopmasters has some deals on selected sample packs. The 6th volume of Raw Cutz’ Coffee Breaks is 40% off until January 28th, and the Soulful Melodies by Triad Sounds is 60% off until January 15th.

Lastly, Prime Loops has launched New Year Deals with up to 75% off on all sample packs from XXL Audio, Blvckout Kits, Origin Sound, DopeBoy Kits, Bullyfinger, and more.

Prime Loops New Year Deals

Each purchase also includes a free 7GB Mystery Bundle while the promotion lasts.

Find more sales on the deals, deals, deals page.