Radiohead has released a new album called In Rainbows. It will be available in as a download October 10th, but you can already pre-order it online.

And the cool thing… You decide what you pay for it.

Radiohead In Rainbows order page

Seems like an excellent strategy to me. People who love Radiohead will surely pay a reasonable amount, and those who would not buy it for more than a few bucks may now actually spend just that to get this album.

Magnatune seems to be doing this sort of thing for a while already, selling albums for a suggested price of $5 to $18 US.

Radiohead In Rainbows discbox

For fans and people who want something tangible like a CD or LP, there will also be a discbox (can be pre-ordered as well) including:

  • the new album, in rainbows, on cd and on 2 x 12 inch heavyweight vinyl records
  • a second, enhanced cd contains more new songs
  • digital photographs and artwork
  • the discbox also includes artwork and lyric booklets
  • all are encased in a hardback book and slipcase

The discbox costs £40.00 GBP (including worldwide postage) and will be shipping December 3rd.

Link via Kottke