Toontrack has announced that its Metal Month will be returning this November, with seven new products and exclusive live shows by Meshuggah and Periphery.
The month is primarily geared towards customers into hard rock and metal. Earlier editions of the campaign have seen several critically acclaimed product releases and been met by massive support from the Toontrack user base.
– Our connection to metal can be traced all the way back to the start in 1999 when we released Drumkit From Hell. It was a huge hit that set a new benchmark for the drum sampling industry. To devote an entire month solely to metal is our way of honoring and highlighting the genre on which our company built its foundation, said Mattias Eklund, Toontrack’s co-founder and Head of Sound Design.
– Even if we today have a product catalogue and credibility that crosses over all genres, our brand is still very much associated to metal, continued Peter Knutsson, Toontrack’s CEO. Metal musicians are generally very well-aware and picky when it comes to sound and production, so having a strong following in this market segment is something we are proud of and want to keep nourishing.
The Metal Month campaign site is set for launch on November 1 and the first product release slated for November 6. Already on October 26, however, Toontrack will host a kick off party at the intimate live music venue Scharinska near the company’s headquarters in Umeå, Sweden. Swedish polyrhythmic and ”Djent” inventors Meshuggah will perform alongside American up and coming metal act Periphery, both of which are booked to perform one-off shows exclusively at this event.
– To have two of the most talked about names in today’s extreme metal scene share the stage at a small venue in the north of Sweden for two unique shows feels really special, said Peter Knutsson, Toontrack’s CEO. To add to it, the fact that our sounds can be heard on both bands’ albums and that our product catalogue feature individual members of each band just makes it even better.
None of the seven products slated for release during November are yet official. Each week of the month will reveal one or more new products.
– I can honestly say that this year we have a few of the most unique releases ever, said Mattias Eklund, Toontrack’s co-founder and Head of Sound Design. Without disclosing too much, there will be sounds designed by one of the world’s most sought-after mix engineers as well as without a doubt the most exciting mix tool of the year for metal guitar and bass.
More information: Toontrack