Results for business

Shure has announced its second annual Get the Gig Artist Relations internship competition.

Entries are now being accepted for the summer 2013 program, where one winner will get an “inside look” at the music industry and learn how to outfit some of today’s most talented artists and bands with the right equipment to produce the best sound possible — in the studio or on stage.

“If your world revolves around music and you’re not afraid to get your hands dirty…you could be our next summer intern,” said Cory Lorentz, Artist Relations Manager for Shure. “Our requirements are simple – be hungry to learn and be ready to expect the unexpected. While artist relations has its perks, it’s definitely not a ‘walk in the park.’ There’s no such thing as a typical day.”

Shure Artist Relations manages the relationships between musical artists and bands and the Company, providing product and technical support and assisting their front of house, monitor, and studio engineers as needed. Fans around the world enjoy music created by Shure artists such as Cage the Elephant, Foster the People, Jason Mraz, Matt & Kim, Mos Def, The Band Perry, The Black Keys, and Toby Keith, among others.

During the summer, the “Get the Gig” intern’s responsibilities may include providing support for social media initiatives, helping to manage Shure artist endorsers, assisting in the evaluation of potential endorsers, working with the Company to negotiate endorsement contracts, and coordinating Shure-sponsored events, including clinics and trade shows.

College juniors, seniors, and recent graduates from the class of 2012, who reside in the U.S., are eligible to enter and take part in up to three rounds of competition to demonstrate why they deserve to be the next Shure Artist Relations intern.

More information: Shure

Hal Leonard Books has announced it is now shipping Welcome to the Jungle by Jim Klein, a guide for freelancers who want to succeed in the music and audio industries.

Thousands of people try to make a living as musicians and audio professionals. Most of them fail, and not because they lack talent or the will to succeed. They fail because no matter how much training they’ve received or how hard they’ve practiced, they don’t know how to face the challenges that await them in the “real world.” No matter how much technical or musical skill aspirants may have acquired, there is always a huge gap in their understanding of how that world works.

Do they understand how to behave in a professional environment? When to talk and when to listen? What about developing a personal work ethic, a support system, and a reasonable set of immediate and future plans to make goals into realities? In his dual role as a successful music and audio freelancer of over 30 years and tenured college professor, Jim Klein has not only the knowledge of what it takes to succeed as a freelancer in the competitive fields of music and audio, but also the understanding of exactly what the new aspirant needs to know to take on that world.

Klein has crafted his advice into a book that is detailed, complete, and easy to understand. Welcome to the Jungle includes chapters on setting goals, networking, building a portfolio, time management, personal and professional finances, and dealing with the ups and downs of the freelance career. The book also includes interviews with successful music and audio freelancers, such as legendary producer Howard Benson (Kelly Clarkson, Santana, Daughtry), producer/engineer Kevin Killen (Peter Gabriel, U2, Elvis Costello), bassist Julie Slick, and others.

The book is available to purchase for $24.99 USD.

More information: Hal Leonard Books / Welcome to the Jungle

Hal Leonard Books has announced Making the Scene: Nashville, a step-by-step guide by Liam Sullivan, showing you how to live, network, and succeed in Nashville.

How hot is Nashville? So hot that when ABC was looking for a setting for a musical/drama series to compete with Fox’s Glee and NBC’s Smash, it landed in Music City, U.S.A. Aspiring singer-songwriters, country music fans, and musicians of all stripes inspired by ABC’s Nashville to move to country music’s hometown will find a wealth of invaluable information about what it will take to make their mark in Making the Scene: Nashville – How to Live, Network, and Succeed in Music City by Liam Sullivan.

One could argue that moving to Nashville is the easy part. Getting acclimated and gaining a foothold in the Nashville music scene can be another story. Making the Scene: Nashville addresses those challenges, while serving as a comprehensive guide for musicians and artists looking to move to and establish themselves in the city. Making the Scene: Nashville is filled with interviews with Music Industry professionals, who provide insight into how the music scene in Nashville works and what the best plan of attack is for hitting the big time.

There are also uplifting and heartwarming interviews with singer-songwriters from around the country who have made the move and embrace Nashville as their new musical home. Music venues in Nashville are plentiful and bustling with singers and songwriters every night, and Sullivan lays out a step-by-step approach to figuring out not only how to get gigs, but also understanding how the music business in Nashville works. With the help of interviews with a host of Music Row professionals, Making the Scene: Nashville covers every facet of Nashville’s music scene: from tips to performing “live” to understanding music publishing terms that every musician should know. Sullivan explains the best way to approach an open mic or writer’s night, and maps out the most musician-friendly neighborhoods. He also looks at Nashville’s hundred years of music history, important to know when speaking with music publishers and executives alike.

Van Morrison once said, “Music is spiritual, but the music business is not.” From where to buy gear to where to see live music and where to network and exchange ideas with other musicians, Making the Scene: Nashville provides the tools newcomers will need to meet the challenges of the business and make the move to Nashville.

The book is available to purchase for $19.99 USD.

More information: Hal Leonard Books / Making the Scene: Nashville

Steinberg has announced that it is establishing an R&D center in London, United Kingdom, to focus on developing software for the music notation and education markets.

Marketing director at Steinberg, Frank Simmerlein, comments: “Steinberg has a good standing in both the education and composing markets, but we’ve always believed that these markets and its customers deserve the best support we can give. Therefore we are more than delighted to have found the perfect team of extremely talented and experienced individuals to make this possible in the foreseeable future.”

Ben Timms, head of Steinberg’s new London-based R&D team, remarks: “I’m delighted and proud that we are becoming part of the Steinberg family. Our collective expertise combined with Steinberg’s world-leading products and technologies can only mean exciting things for the customers.”

“As musicians, we are very excited to be joining Steinberg, a company whose unrivaled tradition of ground-breaking technologies we have always admired. As a development team, we are looking forward to bringing our extensive experience to bear on a new generation of products, designed by musicians for musicians,” adds Daniel Spreadbury, new product marketing manager for Steinberg.

The London-based office begins its operation in the middle of November, 2012.

More information: Steinberg

New Atlantis Audio has launched Loop Life, a book featuring pro tips and essential info for a successful career making loops, samples, and presets.

Packed with essential info, insights, tips, and proven strategies from twelve year veterans of the indie soundware industry New Atlantis Audio – Loop Life is the only book designed to help you turn your passion for sampling, sound design, and music into a career you love.

This market is thriving, growing, and evolving constantly – Loop Life is your survival guide.

Loop Life comes as an instant download and includes automatic free updates for life. Through November 17, 2012 Rekkerd readers can enter the code REKKERD in their cart for $5 off their copy!

The first chapter is available to download at no charge.

More information: Loop Life

Nimbit, a PreSonus company, announced a major update to its Promo Tool for Facebook and Twitter.

The Promo Tool will now boost artist sales by providing timed, automatic thank-you messages that include a product discount to fans who redeem free download promotions.

Let’s face it, many artists lack follow-through and this is a big problem that has limited their success. As direct-to-fan sales become ever more important to an artist’s survival, one thing sticks out more than ever: Most artists are not natural marketers. Musicians want to spend their time making music, and after giving away their music, most don’t have the time, discipline, or know-how to follow up and capitalize on their newly captured fans.

To address this problem, Nimbit has unveiled the first of many new features that take a different approach to direct-to-fan tools.

“We know that when artists follow up with an offer after giving away tracks, they create new sales from new fans, but not enough artists do that,” explains Nimbit president and cofounder Phil Antoniades. “We needed to make it easy for them to set up a promotion that will automatically follow up and drive a new fan to a sale. It’s up to us to create tools that drive best practices and create supportive customer relationships, and that’s the new vision that’s guiding the development of the Nimbit platform.”

Nimbit’s new Promo Tool walks the artist through setting up a variety of discounts, offers them an easy way to add a personalized video, and gives them a multitude of channels to push and promote their offer through Facebook, Twitter, email, text codes, and embeddable widgets. It then lets the artist set up an automated followup offer or reward with a personal message to further engage their fans and drive sales.

Some examples of how artists can use the Promo Tool include:

• Sharing a free download and then automatically following up with a discount on the full album at a specified time
• Offering a discount on an item, then rewarding fans who purchase with a thank you message and a free bonus

The Nimbit Promo Tool is available in both NimbitFree and NimbitPlus accounts. NimbitFree customers are limited to only one active promotion at a time.

More information: Nimbit